Acronis Extends Data Protection Services
Revamping its existing backup and recovery services delivered via the cloud, John Zanni, senior vice president for cloud and hosting sales for Acronis, said in addition to now adding support for Microsoft SQL Server and Exchange platforms, the Acronis service now also support Mac OS X clients.
In addition, Acronis announced that it is now making available the file synchronization and sharing software it developed as a cloud service and that is has expanded the availability of the Acronis Disaster Recovery Service around the globe.
In general, Zanni said customers are making it clear that the services they want Acronis partners to provide now go well beyond basic backup and recovery. For example, Zanni said the Acronis Disaster Recovery Service is experiencing double digit growth because in the event of any unplanned downtime organization simply want to be able to change their DNS servers to point at a new set of servers that can spin up their applications in about an hour versus waiting for the IT organization to stand up new servers and recover their applications.
That doesn’t mean organizations still don’t need to back up their files and images. But it does mean their concept of what it should take to be able to recover a file or bounce back from a disaster is fundamentally changing.
At the same time, Zanni said customers are also looking to partners to deliver additional services, which is why Acronis is also making available an Acronis Filed Cloud based on the Acronis AnyData Engine.
Available across 14 global data centers managed by Acronis, Zanni said Acronis partners also have the option of hosting Acronis software inside their own data centers to address and data sovereignty or compliance issues their customers might have.
Longer term it will be interesting to see how all these data protection technologies will converge. Customers are clearly going to stop thinking in terms of backup, recovery, file transfer and virtual machine replication. Over time each of those elements will just be components of a more comprehensive set of data protection services.
In fact, channel partners should probably already being moving in that direction. After all, how a solution provider pays for a service does not necessarily limit how they ultimately go about selling and delivering any given set of services to their end customer.