https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Photo by Shaun HeasleyGetty Images

3 Steps to Enjoy Cold Calling

  • Written by Carrie Simpson 1
  • November 10, 2014
Here a few ways to enjoy cold calling customers instead of dreading the dial tone.

The reason I have been cold calling for 20 years now is simple. I enjoy it. I find it fun. It doesn’t feel like work to me.

I can teach you, step by step, how to make a great cold call. I can’t teach you how to enjoy cold calling. If you can’t enjoy making cold calls, it will always feel like the worst part of your day. Find the joy in the task, and you will become as great at cold calling for your CSP as you are at any of the other parts of your job that you already enjoy.

Here are some ways to reframe the task in front of you.

Approach cold calling with the right attitude.

Every day I talk to smart, driven, interesting people who are focused on growing their businesses. All of them are tackling interesting problems that I may myself experience as a business owner or stakeholder. Approach cold calling with enthusiasm for learning, connecting and helping people achieve their goals and you will soon start to look forward to the time you spend calling. Share your best practices and ask about theirs. Go in to each conversation with an open mind and the goal of learning something new.

Relax — this is step one in what can be a very long process.

Cold calling is about making a connection that may or may not lead to a sale. Take the pressure off of yourself (and your prospect) to need to get to any meaningful place on call one. Nobody is invested yet. You’re inviting someone to a movie, not proposing.

Be a passionate evangelist.

Selling your services should be as easy as breathing to you.Start talking about why you have chosen to do what you do, instead of what you do. Do you sell cloud services, or do you solve complicated business problems using game-changing technology? Live in that second space and you’ll soon find that call one and call 100 don’t feel any different, because you’re sharing your vision with anyone who will hear you out. Good luck!

Why don’t you enjoy cold calling? What are the aspects of cold calling that push you away from wanting to pick up the phone and dial a number?

Tags: Agents Cloud Service Providers MSPs VARs/SIs Cloud

Related


  • dump truck
    First VMware, Now Dell Might Offload Boomi Cloud Business
    Michael Dell reportedly is focused on trimming down his company.
  • Hacker looking at computer
    Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference
    This isn't the first time the United States has sanctioned Russia for malicious cyber activity.
  • SD-WAN
    SD-WAN Supports More Purposeful Shift to Cloud
    SD-WAN will deliver the application prioritization, optimization and security needed to support the operational and networking shifts brought on by rapid cloud adoption.
  • The Benefits of Modern Application Development
    Use the cloud to adapt, build resiliency and prepare for future.

One comment

  1. Avatar CJ Arlotta November 10, 2014 @ 3:36 pm
    Reply

    All —
    I can see how cold

    All —

    I can see how cold calling can be frustrating at time, but do the majority people dread it?

    —CJ

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • How Tech Is Transforming Public Safety--and the Implications for Channel Partners
  • Code42 Partners Gain New Accelerate Channel Program
  • F5 Networks, FireEye, IBM Named Among Growing Global Cybersecurity Market Leaders
  • Dell Spinning Off VMware as 'Synergies Failed to Come to Fruition'

Galleries

View all

M&A Roundup: Tech Data, RingCentral, Telarus, Datto, More

April 20, 2021

Industry Perspectives

View all

Annual MSP Benchmark Survey Reveals Remote Work Still a Top Challenge

April 20, 2021

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Hacker Personas: A Deeper Look into Cybercrime

April 20, 2021

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Upcoming Events

View all

MSP Summit

November 1, 2021 - November 2, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

ACC’s Nancy Ridge on Gender Diversity in the Channel

5 Reasons Diversity, Equity and Inclusion Is Important

April 14, 2021

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Twitter

ChannelFutures

.@AppSmartcom touted its platform at its #AppSmartUnleash event. dlvr.it/Ry5SSF https://t.co/RQdXFffe9N

April 20, 2021
ChannelFutures

.@digicert Security Summit highlights growth, innovation amid #COVID19. dlvr.it/Ry5SNP https://t.co/g1yFRHHjKa

April 20, 2021
ChannelFutures

Congrats to @CatSolazzo on her new #marketing gig at @Tech_Data. The channel knows her well from #IBM.… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

.@OtavaLLC unveils #partnerprogram enhancements. #cloud dlvr.it/Ry4g4t https://t.co/D9dUuezdn9

April 20, 2021
ChannelFutures

#MSP business is still strong & growing @KaseyaCorp 2021 benchmark survey #digitaltransformation #remotework… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

Our M&A roundup includes massive @Synnex-@Tech_Data merger, @McAfee's enterprise unit sale and @Telarus' acquisitio… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

Join the Allies of the Channel Council, Xposure Inclusion & Diversity Council, and @AllianceofCW on Thursday at 2 p… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

.@salesforce revives Data Recovery Service it retired last year as @AvePoint launches #Salesforce #CloudBackup.… twitter.com/i/web/status/1…

April 20, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X