By Cara Sievers

19Marketplace has announced two new lead-generation programs to help partners continually engage prospects with targeted content.

The Online Marketing Jump Start program is designed for companies that have marketing resources, but don’t have the time to research e-mail marketing techniques, identify appropriate tools and learn how to use these tools.

19Marketplace will work with the partner to customize an approach for an e-mail marketing strategy that includes continual engagement with targeted content to increase the opportunity to close sales. After the typical buyer is profiled and an assessment is made of what common problems the product at hand addresses, 19Marketplace will help the partner format a target mailing list, create a reusable template, develop a customized message and execute the first e-mail campaign. Afterward, 19Marketplace will help analyze and prepare follow-up reports for sales staff with hot prospect lists, and then will train staff on how to create and manage subsequent e-mail marketing campaigns.

The Online Marketing Jump Start Program requires a $1,995 one-time fee and an ongoing monthly fee dependent on the number of e-mail contacts and campaigns per month. This fee is typically less than $50 per month. Parties that sign up for this program by Aug. 15 will receive a 25 percent discount.

The Online Marketing Managed Program is designed for companies that don’t have the marketing resources to devote to implementing a consistent e-mail marketing program and need ongoing assistance to ensure their brand is staying in front of prospects and current customers.

19Marketplace can help the partner from start to finish with strategy and planning; template design; crafting compelling subject headers (that will get e-mails opened and read); creating targeted e-mail content; and reporting and campaign evaluation. With the Managed Program, 19Marketplace will design two custom e-mails per month. This includes copy writing, design and execution. Follow-up reports will be provided within three business days of sending each campaign which will include a hot prospect list with their interests and contact information.

The Online Marketing Managed Program requires no setup fee with a four-month commitment. There are no long-term contracts, and the ongoing fee is $595 per month. Parties that sign up before Aug. 15 will receive their third month in the program free of charge.