SolarWinds Partners Getting New BenefitsSolarWinds Partners Getting New Benefits

SolarWinds, which updates its partner program annually, says the modifications should help its partners make more money.

Edward Gately, Senior News Editor

February 4, 2025

2 Min Read
SolarWinds partners get new benefits with partner program update
oatawa/Shutterstock

SolarWinds partners are getting access to the company’s partner program updates aimed at increasing their profitability.

The updates also focus on new capabilities and providing partners with tools to “elevate together.” SolarWinds originally launched its partner program in 2022. It updates the program annually based on employee and partner feedback.

“At SolarWinds, we continue to evaluate and evolve our partner programs, incentives and certifications," said Andre Cuenin, SolarWinds’ chief revenue officer. "The latest changes reflect our continued focus and investment in the channel, as well as our continued evolution, making it easier to do business with SolarWinds. The updated 2025 SolarWinds Partner Program is designed to make it easier for partners to work within SolarWinds by providing more revenue opportunities and better margin control, making it easier for partners to grow their businesses."

SolarWinds' Andre Cuenin

SolarWinds has expanded to a three-tier model with enhanced revenue segmentation and margin control. This should deliver more value and boost partner profitability this year, according to SolarWinds.

These changes will go into effect in the coming months.

Other New Benefits for SolarWinds Partners

Also, this year’s partner program includes growth incentives, which reward partners for growth in SolarWinds’ observability (self-hosted and SaaS), database, and IT service management (ITSM) solutions.

Related:Splunk Helped Cisco Security Revenue Soar in Latest Quarter

SolarWinds Services Certification Program (SCCP) will certify services partners to sell and deliver SolarWinds premium support add-on services to customers.

And finally, SolarWinds has updated its partner portal to provide users with “innovative and powerful” new tools and a better user experience, the company said. These updates aim to improve partner business planning, partner marketing automation tools, integrated Google Ads activation and improved lead-sharing capabilities, among other benefits.

"Through our new three-tiered model, partners gain the ability to not only streamline workflows with enhanced tools, but also participate in a comprehensive certification program," Cuenin said. "This program is specifically designed to certify service partners, enabling them to sell and deliver SolarWinds premium support add-on services directly to their customers. By achieving certification, partners can differentiate themselves in the market and unlock new revenue opportunities. This model empowers them to create personalized service plans with exclusive premium add-ons that their customers would not otherwise have access to, ensuring a higher level of support, customization and overall value."

Related:Parallels Rolls Out Elevate Now Partner Program

Read more about:

Partner ProgramsMSPs

About the Author

Edward Gately

Senior News Editor, Channel Futures

As senior news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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