https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Channel Research


Shutterstock

Business hands together, diversity

Diversity and Inclusion Survey Results Point to a Still-Growing Channel

  • Written by Allison Francis
  • February 9, 2021
Our survey highlights the strides the channel has made in terms of diversity and inclusion, and where it has yet to go.

At the start of 2021, Channel Futures surveyed our readers to gain a deeper understanding of our channel community. It put an emphasis on diversity and inclusion (D&I). 

Last year, we created a coalition of vendors and distributors, analysts and consultants, partners and our own team members. The aim for this group is to serve in an advisory capacity and to bring a diverse set of voices together to address D&I issues. Specifically, the Allies of the Channel Council aims to help us develop editorial content, event programming, community discussion and other initiatives dedicated to advocating for diversity, inclusion and basic human rights.

As we move into 2021, we want to get a truer idea of what the channel community actually looks like. As a way to tackle these efforts, we created a survey that focuses on a range of factors that will help us better promote discussions of equality in the channel, and to amplify a more diverse set of voices. Based on a few initial topline results, here is what we’re hearing from the community.

Survey Results

The survey results underscore the fact that the channel has made definite strides in terms of diversity and racial equity. But it still has some work to do. We asked how inclusive the channel is of underrepresented groups — and the results were interesting. Respondents were fairly evenly split when asked if they are accepting or moderately accepting of people of different race/ethnicity, nationality, age, gender and sexual orientation. Further highlighting the difference in perceptions were the responses when it comes to acts of discrimination in the channel. More than one in five (22%) said they have personally faced discrimination. Another 12% said they have witnessed such acts. The remaining two-thirds (65%) claimed not to have experienced or witnessed any discrimination.

Challenging the Status Quo

This could indicate a potential barrier in terms of challenging the status quo. Indeed, achieving inclusivity and overcoming racial inequality for people of color and other marginalized groups still appears to be a ways off, according to new research from TrustRadius, the business software review site. According to our survey, out of those who have personally experienced acts of discrimination in the channel, 35% reported that it was based on race/ethnicity, 41% on age, 71% on gender, and 21% on sexual orientation. Of those who have witnessed acts of discrimination, 58% reported that it was based on race/ethnicity. Fifty-three percent said it was based on age, 68% on gender and 26% on sexual orientation. 

Diversity and Racial Equity

Diversity and racial equity is a broad concept. It spans everything from race/ethnicity, age, gender, religion, disability, sexual orientation and everything in between. Cultivating a culture of inclusivity that addresses the many ways in which we are different is undeniably daunting. According to TrustRadius, the tech sector “may still not be moving at a fast enough pace to significantly combat racial inequality and achieve representation” within its workforce. Companies increasingly recognize the need to pivot and get their “houses” in order. Organizations also are looking to shape up their diversity and inclusion programs and policies. Research shows that companies with more diverse teams outperform those with a more homogeneous workforce. 

Regardless of what the survey results show, it is no secret that diverse and inclusive companies drive innovative results. We will continue to do our part to create an inclusive place for the exchange of ideas and actions. We hope it will help to create a stronger channel.

Be sure to check out the Channel Partners Virtual DE&I-focused session, “The Importance of Creating a Successful Diversity, Equity & Inclusion Strategy,” on March 3. The session will offer insights from Five9 on how they created their program, their goals, and what they learned along the way. This fireside chat will feature Kelli McMillan, channel sales manager-partner advocate; Genefa Murphy, CMO; and Rowan Trollope, CEO.

Tags: MSPs VARs/SIs Business Models Channel Research Diversity & Inclusion Strategy

Related


  • No Racism
    Racially Charged Tweet Costs Alteryx CRO His Job
    Numerous individuals, including a customer, criticized Alteryx for the tweet, which led to the CRO's resignation.
  • Select a Hire
    AvePoint Taps Ingram Micro, Palo Alto Networks Vet to Lead Channel
    He held channel exec roles at Ingram and Palo Alto Networks
  • Vendors: How Do You Measure a Partner Relationship?
    Vendors still struggle to gain a genuine insight into their partners’ needs. So what can they do?
  • Public sector IT
    Public Sector IT Funding Outlook for 2021--and What It Means for Our Reseller Partners
    Public sector IT resellers must anticipate customers’ changing priorities to most effectively position offerings.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Xerox Financial Services Launches to Help Enterprise, SMB Customers
  • Protegrity Partners Get New Program with Added Training, Certification
  • Getting Clients Ready for an 88% Increase in Cloud Adoption
  • SAP UK Reveals Plan to Double Channel Revenue in 3 Years

Galleries

View all

Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now

February 23, 2021

Industry Perspectives

View all

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Public Sector IT Funding Outlook for 2021–and What It Means for Our Reseller Partners

February 18, 2021

Webinars

View all

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021
  • 1

White Papers

View all

Kaspersky Endpoint Detection and Response Optimum

February 19, 2021

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Why Subscription Business Model

January 15, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@BlackBerry report shows rise in hacker-for-hire groups targeting #MSSPs. dlvr.it/RtQjD9 https://t.co/VYr5cEXCCm

February 25, 2021
ChannelFutures

.@PTsecurity_UK discovers #vulnerabilities in @VMware vCenter server. dlvr.it/RtQjD5 https://t.co/WQbn5SJdFL

February 25, 2021
ChannelFutures

Take #supplychainsecurity to the next level. @Sophos #MSP #MSSP #ransomware #cybersecurity #managedservice… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

[email protected]_inc rolls out first partner program. #securityanalytics dlvr.it/RtQhlW https://t.co/c1Xhxaf3qr

February 25, 2021
ChannelFutures

.@AteraCloud receives $25 million investment to help more #MSPs, IT pros. dlvr.it/RtPbBG https://t.co/UxHqhrUKgx

February 24, 2021
ChannelFutures

.@Infoblox rolls out new #Cloud Specialization program to increase partners' #SaaS sales. dlvr.it/RtPb7f https://t.co/CmZTwYiv1u

February 24, 2021
ChannelFutures

RT @Channel_Expo: ⏱️ Time is ticking to save on your pass to #CPVirtual next week...View all pass options and secure your virtual seat by F…

February 24, 2021
ChannelFutures

The new @Commvault #EMEA channel exec will focus attention on alliances, cloud and simplifying and expanding partne… twitter.com/i/web/status/1…

February 24, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X