Three Questions: Google Apps Reseller Program
The VAR Guy plans to chat with Stephen Cho, director of Google Apps Channels, during the CompTIA Breakaway conference (Aug. 3-6, Las Vegas). Or resident blogger plans to raise the following three questions about Google’s SaaS (software as a service) strategy for VARs and managed service providers.
First, an open invitation: If you have questions for Cho please send email (TheVARguy [at] NineLivesMediaInc.com) or post a comment below. Our resident blogger will do his best to work your inquiries into the discussion with Cho.
Now, for the key questions The VAR Guy plans to raise:
1. The Google Apps Reseller Program: How many partners are on-board, and what types of margins are those partners generating? Do certain partners have common “secrets to success”? Oh, and what mistakes (if any) did Google make early on with the partner program?
2. SaaS Branding: How do Google Apps Reseller partners profit from SaaS while protecting their own corporate brand in the market?
3. Additional Services: How might Google Voice, Google Chrome OS and Android assist Google Apps Resellers down the road?