https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Channel Programs


Talari Launches WAN Optimization Partner Program

  • Written by Matthew Weinberger 1
  • February 24, 2010

The prevalence of wide-area networks has made network optimization by way of MPLS (Multiprotocol Label Switching) a $16 billion industry. Talari Networks has been taking a bite out of that market since late 2009 with their Adaptive Private Network (APN) solution, which provides MPLS-like functionality over the public Internet. And with the launch of Talari’s partner program last week, resellers potentially can too. Here’s how.

Talari Networks was founded in 2006 by current CEO Andy Gottlieb to “develop technology to allow companies to leverage the public Internet for enterprise networks,” saving money on infrastructure needs while providing the same four-nines reliability, says Tom Pettigrew, VP of Global Sales for Talari Networks. The first “Mercury” APN appliance was ready for the market in the Fall of 2009, he says.

Their solution hinges on combining data streams, becoming to the corporate networks what RAID is to hard drives, Talari’s website claims. By combining data streams from multiple sources, they say the public Internet can provide the fast recovery and high reliability the market demands.

Pettigrew himself only started at Talari in November 2009, but he’s no stranger to the channel. He was a VAR in the late eighties, and over the span of the last 13 years or so, Pettigrew’s kept busy putting together F5 Networks‘ reseller program and enhancing storage solution provider Isilon‘s OEM and partner offerings.

Now at Talari, Pettigrew sees the launch of the partner program as an inevitable step in getting APN solutions to market. Their reseller base is “starting small,” Pettigrew says, but they are looking to add more partners as their ability to properly support them grows.

Specifically, Talari is looking for the kind of VAR who may already be selling WAN optimization products and isn’t afraid to take an entrepreneurial leap into reselling a relatively untested but potentially lucrative product in a market niche with no other competitors, Pettigrew says. Besides, he says, there’s no reason a reseller can’t provide MPLS and APN solutions side-by-side.

There’s no doubt about Talari Networks’ devotion to the channel, especially since their entire business model hinges around selling VARs on the concept of an alternative to the entrenched MPLS standard. As is always the case with startups, though, the question is: have they really created a new market? Or are they providing a service that no one wants? And, as always, only time will tell.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Programs

Related


  • Target group
    Stratus Technologies Targets VARs with New Partner Program
    Stratus offers two edge computing platforms.
  • Executive replacement
    VMware CEO Pat Gelsinger Replacing Bob Swan as Intel CEO
    Intel's new CEO began his career with and spent 30 years with the company.
  • Akamai Technologies Partners Migrating to New Channel Program
    Akamai partners will migrate to the new program over a six-month transition period.
  • Ready, Set, Go
    New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon
    Vendors and distributors thanked partners for their efforts in 2020 and geared up for 2021.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • New LogicMonitor Partners to Fuel Southern EMEA Growth
  • AWS Still Chasing JEDI, Blasts Trump Administration Again
  • Top Channel Exec Departs Samsung for Avaya Channel
  • D&H Distributing Ramps Up and Formalizes Professional Services

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Your Network Perimeter Has Changed

February 18, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue dlvr.it/RrPJWz https://t.co/qFvS3o0XIZ

January 26, 2021
ChannelFutures

.@SaaSAlerts_hires @KaseyaCorp vet as new CEO. #MSP #cybersecurity dlvr.it/RrNyQx https://t.co/XzKxQbmrhr

January 26, 2021
ChannelFutures

.@untangle_inc partners say #cybersecurity spending will increase this year due to media coverage of cyberattacks.… twitter.com/i/web/status/1…

January 26, 2021
ChannelFutures

Native @MicrosoftTeams integration coming to @SAP apps. dlvr.it/RrKz34 https://t.co/tM7SQaaOHl

January 26, 2021
ChannelFutures

#Biden, @CompTIA both launch big #cybersecurity efforts (separately). dlvr.it/RrKr54 https://t.co/hXEw2CGUMZ

January 25, 2021
ChannelFutures

.@HPE appoints new head of worldwide distribution. #cloud dlvr.it/RrKJLT https://t.co/FW0OUTDJFF

January 25, 2021
ChannelFutures

Following its acquisition of SAP specialist Pioneer B1, new @SapphireSystems GM reveals "buy and build" growth stra… twitter.com/i/web/status/1…

January 25, 2021
ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X