Security: Seven Up-sell Opportunities for VARs
Most VARs have already cashed in on security basics like anti-virus software. So what hidden up-sell opportunities can VARs still uncover? Trend Micro’s T.J. Alldridge offers seven up-sell security tips for VARs and managed service providers in this podcast. Here’s a look at the minute-by-minute conversation:
0:00: Welcome and overview
0:30: Tip one – moving customers from standard to advanced features
1:22: Tip two — advice for securing customers’ email systems
2:10: Tip three — some basic hosted email approaches
2:25: Tip three — understanding licensing options and user interfaces
2:50: Tip four — Can solutions providers finally profit from encryption?
3:50: Encryption options from end-customers
4:30: Identity-based Encryption vs. PKI
5:00: Is encryption only for large enterprises?
5:55: Tip five — Application-level security for SharePoint and other servers
8:10: Tip six — A single security dashboard for all customer system management
9:10: Tip seven — How to sell extended-term contracts
10:45: How to find more information about Trend Micro’s partner program
11:20: Finding The VAR Guy and MSPmentor online
Trend Micro sponsored this podcast.