Robin Robins: Queen of the Channel?
You’ve heard the term Channel Chief. You know about Channel Coaches. But where exactly does Robin Robins fit in the conversation? For about 500 VARs, MSPs and IT service providers this week, Robins is the top name in sales and marketing strategies for channel partners. Here’s why.
Robins and her team are hosting a 2013 IT Sales and Marketing Boot Camp this week in Nashville, Tenn. Yes, roughly 500 channel partners are in the house for Robin’s Big Event — one of The VAR Guy’s Top 100 Channel Events of 2013. Apparently, hundreds more will join the event through virtual connections.
How did Robins build such a loyal (sometimes fanatical) following? The VAR Guy offered some clues in 2012, when he called Robin Robins the “Tony Robbins of the IT Channel.”
She’s smart about giving away free stuff. But ultimately, Robins offers a four-point plan that shows VARs and MSPs:
- How to build a marketing system to generate more qualified leads and customers.
- How to implement a strategic sales process to close more business.
- Specific marketing strategies for selling managed IT services, cloud computing, backup and disaster recovery solutions and more.
- Time management techniques that increase productivity and improve overall results.
It sounds simple. But here’s the thing: Most VARs refuse to pay for face-to-face conferences and events. Yet every year, a bigger paying crowd shows up for Robins’ seminar. That ain’t so simple.