Phone.com Launches SMB VoIP Partner Program
New Jersey-based Phone.com is the latest company to target the increasingly crowded SMB VoIP channel. Specifically, Phone.com has officially launch a partner program, giving VARs a potential option for customers with less than 40 phone lines. Here’s the scoop.
The Phone.com Channel Partner Program (CPP) is fairly traditional, offering VARs up-front “Success Fee” opportunities as well as recurring revenue share from partner-generated sales of their Internet-delivered phone services, according to the press release.
As for the product itself, the Phone.com Virtual Office is a small business-aimed virtual PBX that replaces an existing phone system; it lets your customers decide how to route calls. Virtual Office supports 1-800 and vanity numbers, and also enables porting over existing phone numbers. It even includes a “professional” auto attendant that can take calls and guide them wherever you’d like.
Much like what Alteva has come up with for UC, Phone.com has a VoIP solution aimed at giving SMBs the kind of features that formerly only large enterprises could afford. Assuming Phone.com’s solution actually works, it sounds like an intriguing offering. As businesses shrink or hold the line on IT budgets, I’m a big believer that VARs should add VoIP to their portfolio and sell their customers on a smaller phone bill — and collect the recurring revenue.
Still, the virtual PBX and hosted Unified Communications market is increasingly crowded. One recent example involves Intermedia launching hosted UC through a partnership with Unison. Some VARs are intrigued, but other partners worry about offering dial-tone reliability to end-customers.