Oracle Pursues Top-Line Hardware Sales Growth
Expect plenty of surprises during the Oracle PartnerNetwork (OPN) FY13 Kickoff event on June 26. Yes, the event will cover everything from cloud computing to engineered systems sales strategies. And during a preview discussion today, Channel Chief Judson Althoff and Group VP Lydia Smyers offered some additional hints about Oracle’s hardware, software and social media strategies.
The VAR Guy has openly wondered if Oracle can generate profits in the hardware market — where Sun systems must compete with rival Unix and x86/Linux/Windows servers. But Althoff was quick to correct The VAR Guy on that point: Oracle’s hardware business already turns a profit, he noted. And from a pure margin standpoint the hardware business is performing far better under Oracle than it had under Sun’s independent ownership. Althoff said.
Althoff conceded that top-line hardware revenue growth has been a challenge because Oracle had been phasing out certain low-margin Sun hardware. But as Oracle kicks off its new fiscal year 2013 now, Althoff said, there’s an opportunity to really pursue top-line hardware revenue growth. Already, he added, individual hardware product lines are seeing top-line sales growth.
Oracle’s Partner Pitch Goes Multi-Language
Of course, the partner kickoff event will focus on far more than hardware. In addition to hosting dedicated events worldwide, the main kickoff event in Redwood Shores, Calif., will include live captioning in multiple languages for partners across the globe. Also, there will be a live studio audience, and post-event show (“Partner Pulse”), sort of like a post-game discussion on ESPN, where Oracle insiders answer and discuss partner questions from across the globe, noted Smyers.
Among the topics the kick-off event will cover, said Althoff:
- Deeper details about how partners contributed to Oracle’s FY12 results. ISVs and OEMs showed key momentum, he noted, and the Java business is twice the size it was from about two years ago.
- Oracle Cloud updates for partners. “The notion of enabling cloud builders is like motherhood and apple pie. We’ve been doing that long before anyone called it the cloud. The largest SaaS providers out there, even our rivals, are built on Oracle technology.” Next up, Oracle plans to enable VARs to sell Oracle’s PaaS and SaaS platforms.
- Plus, listen for news about ISVs provider opportunities on Oracle’s PaaS (platform as a service) cloud. Some details will surface this month; others will arrive during Oracle OpenWorld 2012. Speaking of OpenWorld, watch for more dedicated partner tracks to emerge, Smyers hinted.
- Listen for some key storage updates, where Oracle is taking competitive steps against NetApp.
The VAR Guy will tune into the kick-off event. Then he’ll return with some post-game analysis, seeking to compare and contrast Oracle’s strategy with such rivals as IBM and Hewlett-Packard.