Oracle Channel Chief Gets Social

Call it an open (video) letter from Oracle Channel Chief Judson Althoff to the company’s channel partners. In this quick video (bel0w), Althoff mentions some familiar ways to track Oracle’s partner program through social media. Earth-shattering news? Nope. But Oracle is adjusting the way it communicates with 21,000 channel partners. And that’s welcome news.

Simply put, Oracle is preparing several aggressive social media moves in the IT channel. How does The VAR Guy know? A few Oracle sources grabbed The VAR Guy’s ear at the recent Cisco Partner Summit 2009 (June 1-4, Boston). Good food. Good conversation. And that’s all The VAR Guy is allowed to say about that.

Oh, except for these early clues:

• Oracle Mix
• Oracle on Twitter
• Oracle on Facebook
• Oracle on LinkedIn
• OPN PartnerCast

Ready for Your Closeup?

Oh, and that intro video with Althoff:

Okay, Judson: You’ve got The VAR Guy’s attention. Keep that blog updated. And perhaps our resident blogger will see you at Oracle OpenWorld in October.

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