Live Blog: Oracle OpenWorld 2012 Channel Chief Judson Althoff
At Oracle (NASDAQ: ORCL) OpenWorld 2012, Channel Chief Judson Althoff is updating The VAR Guy and other media on the Oracle Cloud Partner Program, Big Data and Machine to Machine computing, and major initiatives for VARs and systems integrators. Here’s a minute by minute live blog.
On Stage: Judson Althoff…
- Oracle PartnerNetwork Exchange: This is a conference within the larger OpenWorld conference. There is a five-track partner conference here with 50 sessions, focusing on Best of Breed Technology, Engineered systems, Fusion Applications, Industries and Vertical Markets, and Cloud Strategy. He mentioned Machine to Machine and Big Data as a big area of focus as well.
- Cloud Partner Program: It includes five components: (1) cloud builder effort; (2) then a widespread referral program for all 25,000 partners to register referrals; (3) specializations for systems integrators focused on Oracle public cloud solutions. This is a Rapid Start initiative, with partners doing fixed price, fixed bidding here; (4) resale program for qualified programs that invested in Rapid Start; there will be about 14 offerings for partners to offer; (5) the final piece is for the ISV community. It’s a PaaS offering for ISVs built on the database and Java services. The idea is to get software companies to test, develop and deploy on Oracle’s public cloud. “We think we’ll get a ton of uptake on this one,” said Althoff. The Oracle Cloud Partner Program is global, Althoff confirmed.
- The Back Story on Cloud ISVs: The PaaS and ISV efforts aren’t really all that new for those who have been tracking Oracle. The company has been working with ISVs to help them architect cloud-optimized applications for several years.
- Engineer Systems Partners: 300 partners worldwide are focused on Engineered Systems. In North America, it’s about 100. Some key partners from HP and IBM are shifting over as well. Mostly software VARs with services practices coming in. Not everyone has to be an Engineered Systems partner, he noted. Of course partners can focus on one specialty. But Althoff sees Engineered Systems as the biggest opportunity since 300,000 of Oracle’s 400,000 partners don’t run Oracle’s hardware yet.
- Oracle Database Appliance: “It has grown very well. Growth numbers from unit area are exceeding many areas of Engineered Systems. It’s a good place to start for VARs. We continue to invest in the partner community and product line.”
- MySQL: The company has no immediate plans to offer MySQL as part of the PaaS cloud solution.
- Java: “We’re bullish about Java embedded strategy. Last year was best Java year ever in terms of revenues and licensees. We expect that to continue and grow. It’s more than an embedded opportunity. It ties back to Big Data. There’s a device to data center strategy. We monetize on 3 billion devices today. But the market trend is around machine to machine communication, sensors, throwaway compute devices that generate big data. Capturing this market up front right now is critical. An auto manufacturer we’re working with thinks [a future car] can generate a petabyte of data per day per car.”
On Stage: Mark Lewis, senior VP, alliances and channels, Asia Pacific
- The best Oracle partners are solving big problems for customers. “If partners invest with Oracle and have credibility with Oracle, our sales team recognize them and want to work with them. Oracle is going to get bigger and have more opportunity with partners. Industry specializations is a no brainer.”
On Stage: Tom LaRocca, VP of worldwide product strategy and alliances
- He described how end-customers are creating pull for Oracle Engineered Systems. LaRocca also mentioned a partner meeting a few days ago, involving a VAR that did not yet offer Oracle Engineered Systems. What was the outcome? Stay tuned for more details from The VAR Guy later today.
On Stage: David Callaghan, SVP, alliances and channels, EMEA
- He mentioned mobile and social really taking off in his geography.
An Apology: The VAR Guy missed the name and title of at least one Oracle partner program leader. Blogging in real time, of course, has it’s challenges…