Intronis Online Backup: Pure Channel Partner Strategy

Like many emerging technology companies, Intronis Technologies originally had a blended direct and indirect sales strategy. But going forward, the online backup and recovery SaaS specialist will exclusively sell through the channel. Here’s the scoop.

Most of Intronis’s revenue already involves channel partners, notes Eric Webster, VP of sales and client services at Intronis. However, the Intronis web site each day receives roughly 10 direct end-user sales leads. Going forward, Intronis will direct those leads to its channel partners, Webster disclosed during CompTIA Breakaway 2009 in Las Vegas.

Intronis Board Member George Roberts offered some deeper thoughts on the company’s partner strategy in this July 2009 Podcast.

Meanwhile, Intronis continues to partner up with a range of managed services software companies. Watch for some news involving at least one Remote Monitoring and Management (RMM) tool developer as well as one Professional Services Automation (PSA) software specialist.

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