Fidelis Unveils Partner Program Enhancements
Fidelis Cybersecurity, the provider of threat detection, threat hunting and response solutions, on Monday rolled out partner program enhancements designed to help partners more effectively address key cybersecurity issues facing their customers.
The company says the enhancements also will help deepen existing partner relationships and facilitate expansion into new territories, including Benelux, the Nordics and Latin America. The Fidelis Partner Program now has three tiers – authorized, premier and elite – to ensure protection for strategic partners and provide deal registration priority.
Eddie DeWolfe, Fidelis‘ vice president of global channels and alliances, tells us the channel is a key extension of his company’s salesforce and “we need to incent and enable the right partners to drive the business.”
“It’s a fundamental shift in our go-to-market approach, with commitment from our CEO and embraced by our salesforce,” he said. “The program is built around years of experience and interaction with the VAR and greater partner community. We have engaged with our strategic partners and with new partners to understand what they need to ensure a mutually successful relationship.”
Fidelis partners will gain access to resources in the Fidelis partner portal, including technical and sales collateral, support tools and on-demand solutions training, with an extensive training program that includes online, self-paced learning, on-site, classroom-based sessions taught by subject matter experts, and corresponding certifications for completed courses.
Partners will receive personalized support via Fidelis’ channel sales team, who will coordinate and deliver training and service to “ensure successful projects,” according to the company. They also will have access to MDF funds to support lead generation and co-marketing activities, such as CISO dinners, road shows, webinars and online campaigns, and co-op funds (North America only) based on the partner tier and total value of deals that have been closed.
“Through the program enhancements we’ve made, we are making it easy for partners to work with Fidelis,” DeWolfe said. “We are automating every aspect of on-boarding, improving our training with on-demand courses led by subject matter experts, offering a new not-for-resale (NFR) program for incident response (IR) and managed detection and response (MDR) providers, and we are in the process of making major improvements to our partner portal.”
“Today’s cybersecurity landscape is complex, busy and layered, making it extremely difficult for organizations to cut through the noise and invest in the most appropriate tools for their needs,” said Alex Whitworth, sales director at Carahsoft, a Fidelis partner. “We pride ourselves on helping our customers effectively navigate this market to quickly and efficiently deploy the technologies that will make a big difference to their security profile and protect their most critical assets. The continued support, education and flexibility that Fidelis delivers is second to none, and that’s why this is such a valuable partnership for us.”