ESET Partner Program Gets Upgrades Following Feedback from Channel

Written by Christine Horton
June 4, 2020

ESET bolsters its program with deal registration and a partner education portal.

Antivirus firm ESET just relaunched its partner programme after feedback from channel partners. The security provider has added several new features, including a deal registration program and a partner education portal.

“We are responding to the market. We have listened to the industry, our sales team and our partners’ needs, to ensure we are equitable and contemporary in our benefits packages and sales support,” ESET’s channel director, David Mole, told Channel Futures.

ESET’s David Mole

“Our new partner programme is an upgrade and evolution of our existing program. We have enhanced the elements that are most relevant to partners,” he said.

Mole said the new deal registration feature aims to reward partners for the investments they make when developing new business. The company’s website says deal registration can boost partner earnings by as much as 20%.

In addition, the ESET education portal allows partners to access self-paced technical, sales and product training.

“It enables our partners to sell, manage and deploy ESET products with confidence, while simultaneously earning the credentials necessary to be part of our ESET certification programme,” said Mole.

The ESET partner programme also offers partners dedicated account management support, along with lead generation and marketing assistance.

Feedback from Channel

In a statement, the firm said it realized “there is no one-size-fits-all approach when it comes to helping partners achieve their growth objectives.”

The latest version of the partner programme makes it easier “for partners of all types and sizes to take full advantage of the services available to them,” the company said. This is in addition to ESET’s recent move to allocate more account managers and provide customer-focused support to partners.”

Sign up for Channel Futures’ new EMEA newsletter, where we feature news and analysis involving companies based in Europe, the Middle East and Africa, as well as those doing business in that region.

Partner tiers will be based on hitting certain training and revenue thresholds. However, Mole said the new tiers don’t go live until Jan. 1. This is “to allow discussions to take place where appropriate and fair time for adjustment.”

The Slovakia-based vendor has 23,000 partners in EMEA. Its 3,615 partners in the U.K. account for 76% of its business.