Dell’s Cheryl Cook: Partner Program Saw Big Q1 Revenue Gains
Cheryl Cook, senior vice president of Dell global channel marketing, tells us partners placed more than $51 billion in orders year to date. Channel revenue increased 16% during the quarter, she said. Also, distribution revenue increased 16% year over year.
Around lines of business, client business revenue grew 9% while server revenue was up 18%. And storage, which includes data protection and converged infrastructure, was up 26% year over year, she added.
“So we saw good, robust growth in the channel,” Cook said. “And services business across all of those has been growing, too.”
With new customer acquisition a top priority, there were 15,000 new customers engaging with Dell Technologies through the channel in the first quarter, Cook said.
In terms of training and certification, nearly 12,000 partner credentials were issued year to date, representing an 80% year-over-year increase. Most of those were earned during April’s Dell Technologies World/Global Partner Summit.
“We’re really pleased and delighted to see the balance and numbers of partners getting enabled and trained … in our portfolio,” Cook said.
Dell also saw double-digit growth in its OEM and IoT businesses as well.
“In general, we’re really pleased and delighted with the continued momentum, with partners responding and engaging … the breadth of our portfolio and the opportunities it represents,” Cook said.
The Dell Technologies Partner Program, previously the Dell EMC Partner Program, was unveiled during the April conference. Response from partners has been favorable as they’re “eager to engage” in opportunities offered by the Dell family of companies, Cook said.
“The reaction has been very favorable that we’re working hard to simplify, make access and engagement easier,” she added.