Dell Technologies Unveils Significant Partner Program Enhancements
… next-generation cloud solutions:
- Dell Technologies has enabled additional storage products for higher front-end discounts, including PowerVault ME4 and Compellent SC. The company added hundreds of new accounts to the Partner Preferred Program in North America, creating more opportunities for partners at more competitive pricing and incentives.
- The company announced two new integrated Dell Technologies solutions: Dell Technologies Cloud, a validated solution with VMware Cloud Foundation built on VxRail, which provides partners with a more integrated and simplified offer they can take to market; and Dell Technologies Unified Workspace, ProDeploy in the Unified Workspace utilizing VMware Workspace One and Endpoint Security, which combines the built-in security of a Dell laptop with Dell SafeGuard and Response. Partners who hold a services delivery competency will have a complementary services opportunities with co-delivery of onsite services.
The vendor also reinforced the value of its financial service offerings, including Flex on Demand, which was recently extended to Dell’s HCI solutions, including VxRail & VxRack.
On the education front, Dell Technologies announced two new solution badges composed of existing certifications to validate the capability to support and deploy across a solution. The new solution badges are for Dell Technologies Cloud Platform and Dell Technologies Virtual Desktop Infrastructure.
Under the updated Dell Technologies Partner Program, the company announced a new cloud competency that will support the newly announced Dell Technologies Cloud solution. The competency will be composed of the Dell Technologies Cloud Platform Badge and few other certifications, including Services Delivery Competency on VxRail. Partners who earned this competency last year are ahead of the game since they already have the foundational deployment certifications for the new cloud competency. Full cloud competency certification requirements will be announced in the third quarter.
Dell Technologies Partner Program plans to recognize related credentials earned from its strategically aligned businesses that support the vendor’s joint solutions.
Finally, Mullen addressed the third imperative — performance, or monetizing emerging technologies. She talked about Dell’s AI-enabled products and IoT product bundles and looked at what to expect three to five years ahead — products will become more specialized and prolific, multiclouds will expand and become more complex, and AI will become IT’s number one customer.
“This will create a demand for data the likes of which we have never seen,” she said. “This increased complexity is all good news for you, as customers will need you more than ever.”
Not only will partners need to understand the technology, but they’ll need to understand the businesses that customers are in.
The channel drove over $50 billion in orders for Dell Technologies last year.