Dell Launches Social Media Community for Channel Partners
Dell (NASDAQ:DELL) is getting more social with channel partners. The company's TechCenter website, which attracts more than 350,000 unique visitors per month, now offers a dedicated social media area for PartnerDirect members. Dell is also hinting that its online community will soon offer more social media training to partners. The moves come at a critical time. Here's why.
Dell is currently negotiating with at least three potential suitors, each of which hopes to acquire the computer company through a private equity deal. Amid those negotiations, Dell needs to assure channel partners that it remains committed to the PartnerDirect program.
- A community forum, where partners can interact with one another as they pose questions, share best practices and offer advice.
- Education, including weekly TechChats to interact with Dell engineers and product designers.
Dell believes the community will inspire partners to build and recommend a range of solutions for end-customers.
No doubt, Dell also hopes the community inspires partner loyalty amid the current M&A negotiations as well.