https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Channel Programs


Cisco Puts $1B to Partner-Centric Enterprise Cloud Services Push

  • Written by DH Kass 1
  • March 24, 2014

Cisco Systems (CSCO) said it will plunk down upwards of $1 billion over the next two years in a partner collaboration to build out what it called the “largest global intercloud,” positioning itself as a suitable rival to Amazon's (AMZN) Web Services, the de facto public cloud kingpin.

Cisco Systems (CSCO) will plunk down upwards of $1 billion over the next two years in a partner collaboration to build out what it called the “largest global intercloud,” positioning itself as a suitable rival to Amazon's (AMZN) Web Services, the de facto public cloud kingpin.

The Wall Street Journal reported the news ahead of Cisco’s public statement on Monday.

Cisco intends to devote the lion’s share of the money to build data centers for a new operation called Cisco Cloud Services, in a move away from its longstanding reliance on hardware. The Cloud Services business includes an expansion of Cisco’s Powered program in which it will sell services through channel partners and direct to customers.

Cisco has built its $49 billion annual revenue fortress largely on selling hardware but the new blueprint is proof-positive that the cloud’s pervasive influence has prompted the networking giant to rethink its business model. The vendor’s sales have been victimized by competitors offering cheaper equipment, steadily contracting for the past six months with another dip forecast for the current quarter.

The intercloud idea is to supply enterprise clients with cloud services through a distributed computing “network of clouds,” equipped with the necessary security architecture to handle critical application workloads and real-time analytics, while supporting near limitless scalability, Cisco said.

Cisco’s so-called InterCloud will feature a set of APIs for application development and an enterprise-level portfolio of cloud IT services for businesses, service providers and resellers. For example, Cisco said it will offer its cloud services to telecoms to package together with other online services they already sell. The vendor expects its partner-centric business model will spark further investments, a wider breadth of services and a broader reach for the InterCloud initiative.

So far, Cisco has enlisted commitments from nine organizations to deliver Cisco Cloud Services either with the vendor or on their own. The list of endorsers includes: Telstra, an Australian service provider; Allstream, a Canadian business communications provider; Canopy, a European cloud company; distributor Ingram Micro (IM); Logicalis, a global IT and MSP; MicroStrategy, an enterprise BI, networking and mobile platform provider; OnX Managed Services, an enterprise data center IT solutions provider; SunGard Availability Services, an IT services provider; and Wipro, a consulting and outsourcing company.

Rob Lloyd, Cisco Development and Sales president, in promoting the collaborative initiative, said the “timing is right.”

“Customers, providers and channel partners alike are turning to Cisco to create open and highly secure hybrid cloud environments, and they want to rapidly deploy valuable enterprise-class cloud experiences for key customers, all while mitigating the risk of capital investment,” he said.

“Together, we have the capability to enable a seamless world of many clouds in which our customers have the choice to enable the right, highly secure cloud for the right workload, while creating strategic advantages for rapid innovation, and ultimately, business growth,” he said.

Perhaps wanting to tread lightly in the endeavor's first steps, Lloyd denied to the Journal that Cisco is jockeying to compete head-to-head with Amazon’s Web Services business. "It does not mean that we're embarking on a strategy to go head-to-head with Amazon," he said. The Journal reported that Cisco will dovetail its cloud services to Microsoft’s (MSFT), VMware’s (VMW) and SAP’s (SAP) cloud technology platforms.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Programs

Related


  • Target group
    Stratus Technologies Targets VARs with New Partner Program
    Stratus offers two edge computing platforms.
  • Executive replacement
    VMware CEO Pat Gelsinger Replacing Bob Swan as Intel CEO
    Intel's new CEO began his career with and spent 30 years with the company.
  • Akamai Technologies Partners Migrating to New Channel Program
    Akamai partners will migrate to the new program over a six-month transition period.
  • Ready, Set, Go
    New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon
    Vendors and distributors thanked partners for their efforts in 2020 and geared up for 2021.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • New LogicMonitor Partners to Fuel Southern EMEA Growth
  • AWS Still Chasing JEDI, Blasts Trump Administration Again
  • Top Channel Exec Departs Samsung for Avaya Channel
  • D&H Distributing Ramps Up and Formalizes Professional Services

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery

January 19, 2021

Cybersecurity: What to Expect in 2021

January 19, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Our latest #Cybersecurity Roundup features @BitSight and @kovrrIns, @Vectra_AI and @AppOmniSecurity,… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@solarwinds hackers target @Malwarebytes, impacting internal emails. #cybersecurity dlvr.it/RqzkZp https://t.co/aWqLjCCW9y

January 20, 2021
ChannelFutures

.@citrix $2.25 deal to acquire @wrike expands @CitrixPartners network into collaborative work management.… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@Carbonite Migrate uses real-time replication to move workloads to #cloud with minimal risk and near-zero downtime… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

Backup and recovery is essential for #cloud-based CRMs @ConnectWise #SaaS #dataprotection #cloudbackup #databackup… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

You an #MSSP looking to avoid a #SolarWinds-type breach? @Asigra, @Barracuda, @CynetSystems give advice. Don’t blam… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

What to expect in 2021 @Webroot #cybersecurity #MSP #remoteworkforce #remoteworking #Carbonite… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

From #itautomation to #workfromhome, a look at 2021 trends from @BitTitan. dlvr.it/RqwFZg https://t.co/EkCeJVNAPo

January 19, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X