Take Advantage of The Most Powerful Channel Partners Expo Ever

Written by Larry
March 22, 2012

Face-to-face communication is the soul of the channel, even in this digital era, when so much important work is done over the Internet or the wireless device. Important business is done nose to nose. You can take advantage of that in the expo hall.

The Channel Partners Conference & Expo is coming soon. Held March 26-29 at Caesars Palace in Las Vegas, the education program has never been better.

But the education program is not the only thing that is going to be bigger and better than ever in Las Vegas next week. The exposition is going to set new records for size, energy and engagement.

Why is the expo so important?

Simple: The most powerful form of communication remains face-to-face communications. No other form of communication is more powerful, more memorable, more likely to result in action. Face-to-face communication is the soul of the channel, even in this digital era, when so much important work is done over the Internet or the wireless device. Important business is done nose to nose.

The exhibitors list is an A-list of channel players, the companies who make the industry run all day, every day. Go here to check out the complete list of exhibitors, and I know you will agree. These are the people you need to see, the people who can make your business flower, the partners you want on your side in the competition for customers, revenues and income.

The variety of exhibitors is as important as the presence of the power players. So make sure you check out the exhibitors you may not know enough about right now. They are frequently the innovators, the pioneers charting a new course across the business landscape.

Of course, the power players, the heaviest hitters in the channel, will also be out in force in the Caesars expo, including the big service providers, solution and technology providers, and all the leading master agents.

Innovators and heavy hitters: Think of companies like Cisco, Intelysis, Cbeyond, AT&T, Comcast, TBI, Time Warner Cable, SunGard, WTG, CenturyLink, Level 3, MASERGY, Windstream, McAfee, TelePacific and many, many more. They will be there, aisle after aisle, a unique combination of market intelligence, professional know-how, technology and services innovation, and business power.

The expo hours will be:

Tuesday, March 27, 4-7 p.m.
Wednesday, March 28, 2-7 p.m.
Thursday, March 29, 10 a.m.-12 p.m.

So there will be a total of 10 hours of opportunity on the floor, with the entire channel ecosystem nearby.

The opening reception will be Tuesday, from 5-7 p.m. It will be sponsored by two of the leading power players in the land: Comcast and Time Warner Cable. The opening reception is always an important networking opportunity, a virtual town meeting in a convivial atmosphere for the entire channel.

To take advantage of the business opportunities available on the Expo floor, you must be registered. If you have not yet registered, it is easy. Go here and it will take just a few minutes. And while you are registering, make sure you take advantage of the opportunity to attend the full conference too.

Face-to-face communication with the channels heaviest hitters and most important innovators: This is an opportunity all partners will want to seize.

See you in Vegas, at the opening reception and on the floor throughout the week.

Larry Lannon is group publisher of

VIRGO

s Communications Network,
which includes

Billing & OSS World

,

Channel Partners
and V2M.