https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Channel Partners Event Coverage


Shutterstock

Cloud Dollar Sign

Pax8 Partners, Get Ready to Sell Amazon Web Services to SMBs

  • Written by Kelly Teal
  • April 12, 2022
Find out when you’ll be able to offer AWS’ EC2 and S3 services through the cloud marketplace distributor.

CHANNEL PARTNERS CONFERENCE & EXPO, LAS VEGAS — Pax8 (a signature MSP Summit sponsor) partners, take note. As more SMBs adopt cloud computing, the distributor is bulking up the offerings with the addition of one long-awaited, much-requested vendor: Amazon Web Services.

On May 18, Pax8 will make two primary AWS platforms – EC2 and S3 – available to its North America managed services partners, who target the SMB market. Pax8 partners and their customers have been asking the cloud marketplace provider to bring on AWS for a while now.

Pax8's Ryan Walsh

Pax8’s Ryan Walsh

The AWS deal “checks so many boxes for us in terms of helping partners and SMBs take advantage of this massive cloud opportunity,” Pax8 COO Ryan Walsh told Channel Futures.

Jeremiah Jenson, global distribution leader at AWS, agreed.

“This gives us a faster avenue to reach more customers,” he said.

The first AWS products from Pax8 are two of Amazon’s most well-known: EC2 and S3. These, Walsh said, “are so foundational, we’re going to get that right and then we’ll evolve from there.”

EC2 refers to Elastic Compute Cloud. With EC2, Pax8 MSPs will get to choose the CPU, memory and storage for each workload. They also can take advantage of the associated 400Gbps Ethernet networking.

S3, meanwhile, stands for Simple Storage Service. It’s Amazon’s answer to scalability, data availability, security and performance for big data analytics, artificial intelligence, machine learning and high-performance computing applications.

AWS' Jeremiah Jenson

AWS’ Jeremiah Jenson

“Customers of all sizes, and in particular, SMBs, are asking for specialized partners that help them adopt the cloud at an accelerated pace,” Jenson told Channel Futures. “We just see such a large opportunity in SMB and are excited to partner with Pax8 due to their expertise with SMBs.”

SMB Cloud Demand Is Soaring

Consider Gartner’s forecast that 85% of organizations – including SMBs – will have a cloud-first technology strategy by 2025. Most SMBs will favor a multicloud approach and others will lean toward public cloud in general, according to the research firm. For Pax8, those projections point to cementing a relationship with AWS. Pax8 already teams with Microsoft Azure for various capabilities, including communications, applications and infrastructure. It does not yet work with Google Cloud (although a spokesperson says Pax8 would like to). Adding AWS represents quite a coup for Pax8.

“The benefit of this deal is ensuring we are able to provide the right solution to the customer through our MSPs,” Nikki Meyer, vice president of global vendor alliances at Pax8, told Channel Futures.

Pax8's Nikki Meyer

Pax8’s Nikki Meyer

Indeed, joining forces with AWS has been on Pax8’s radar for a while. But negotiations and strategic planning take time, and require everyone on both sides to be ready, Walsh said. This year, at last, proved ideal, AWS’ Jenson added.

“It wasn’t so much about why we didn’t do this earlier,” Jenson said. “The timing was right because we were ready to accelerate our pace now. … We didn’t have the right go-to-market or right strategy. … And as we thought about the opportunity to move quickly in SMB, Pax8 was a logical choice.”

Plus, Walsh said, Pax8 partners were pushing for access to AWS services. That brought everything together for a 2022 Pax8-AWS launch.

Requirements for Pax8 Partners Selling AWS

As for how Pax8 MSPs will bring EC2 and S3 to market, there are some requirements. At the beginning of the partnership, Pax8 will have its AWS-certified team – comprising around eight people for now – supporting MSPs. However, Pax8 partners need to start thinking about earning their own AWS certifications. AWS will offer incentives to encourage that action, and Pax8 also will provide training and education.

“They can lean on us as they’re getting up and going, and then they can take that on,” Walsh said, referring to AWS certifications.

For MSPs concerned about the cost of that effort, Walsh exhorts partners to look at the bigger economic possibilities.

“The driver from my perspective is that when you commit to it and build a practice, you’re going to get your money’s worth,” he said. “It’s a long-term play. … We have a ‘teach to fish’ motion.”

Plus, Meyer added, customers are demanding proven expertise from their MSPs.

“For [partners] to be successful on transacting and delivering any cloud solution, they have to be certified,” she said.

As for when Pax8 might offer more AWS platforms? Give it some time.

“We’re really focused on impacting the North America market,” Jenson said. “As we demonstrate the success we expect … we’ll look to expand.”

Meyer agreed.

“We need to get this right in a mature market where Pax8 has been operating for the longest time,” she said. “Time and success within North America will determine how quickly we go into other markets.”

A big reason for that lies in Pax8’s focus on educating and enabling its MSPs, Walsh said.

“We’ve got to train up right, take it to the market right … and really get the recipe down,” he said.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.

 

Tags: Cloud Service Providers MSPs Cloud Analytics Artificial Intelligence Business Models Channel Partners Event Coverage Channel Research Data Centers Strategy

Most Recent


  • Alex Tatham welcomed back to Westcoast
    ‘I’m Back!’ Alex Tatham Makes Surprise Return to Westcoast
    Westcoast veteran Alex Tatham returns to the distributor after a short spell at a channel partner.
  • Synk partners improving supply chain security
    The Gately Report: Snyk Partners Crucial in Improving Supply Chain Security
    A ransomware attack against Enzo Biochem is impacting millions of patients.
  • Making Waves
    7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More
    Microsoft has discovered malicious activity by a state-sponsored threat actor based in China.
  • Businessman reading cloud computing news
    Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week
    Find out what the vendors are up to this week and how partners are impacted.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Empowering Women Leaders Panel at CPLV 2022
    Top Moments from the Record-Smashing Channel Partners Conference & Expo
  • Eric Townsend Intel CP Expo 2022
    Intel Exec: Most MSPs Are Responding to Customer Ransomware Attacks
  • MSPs What's Next CP Expo 2022
    MSPs Consider What’s Next as M&A, Talent Shortage, More, Impact Them
  • Cloud Growth
    Rackspace Channel Execs: TSBs, Agents Key to Managed Cloud Growth

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

The Gately Report: Snyk Partners Crucial in Improving Supply Chain Security

June 5, 2023

7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More

June 2, 2023

Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week

June 2, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X