Channel Partners Conference & Expo association sponsor NASBA (Booth 415), the 14,000-member Association of Channel Resellers, announced a partnership with Churchill Technology LLC, to offer private-labeled leasing to its reseller base.

Churchill Technology Finance, a wholly owned subsidiary of Global Technology Finance (GTF), provides vendor-leasing programs and equipment-leasing solutions to solutions providers and VARs. Since 1998, GTF, which is majority-owned by Credit Suisse, has provided capital and capital commitments in excess of $3 billion to leading VARs. Credit Suisse has more than $10 billion in equity and $440 billion in assets. The investment bank brings an experienced management team with 60 years leasing experience.

The NASBA-Churchill partnership provides vendor leasing programs to companies that sell equipment and services to the enterprise and SMB markets. NASBA said this proprietary computer-driven program can move partners deals from application to approval to documentation nearly instantly.

NASBAs members now can lease all types of equipment, software and services with the sweet spot being $15,000 to $350,000 transactions. There also is support for transactions on deals more than $350,000. The new program, accessible anywhere, is for all types of leases and offers private-label documentation if desired.

NASBAs members service the white box, integrator and solutions provider segments of the high-tech industry throughout North America. Members experience enhanced profitability and growth through exclusive programs, services and cost-saving opportunities. Membership is free.