https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Channel Partners Event Coverage


Microsoft's Gavriella Schuster Keynote CP Expo

Microsoft’s Schuster: Your Idea Might Be the Next Big Thing

  • Written by Lynn Haber
  • April 23, 2018
It's the right time for partners to be bold and make their ideas become reality.

(Pictured above: Microsoft’s Gavriella Schuster on stage at the Channel Partners Conference & Expo, April 19.)

Transformation is exciting and challenging; yet, for many partners, it can be a struggle.

For those willing to make bold moves – especially moves based on seemingly crazy ideas – it’s a dynamic time to be a partner. Adapting, changing and executing your vision is the path to the next big thing.

That’s the expertise Gavriella Schuster, Microsoft’s global channel chief and Channel Partner Influencer of the Year award winner, shared with partners in her keynote at last week’s Channel Partners Conference & Expo.

Partners happen to be in the right place at the right time in history to be bold, Schuster said, to take crazy ideas and run with them.

“We are in the midst of a revolution – the Fourth Industrial Revolution – that will change and is fundamentally changing the way we live, work and interact with each other,” Schuster told the audience. “Times like this require bold leaders, bold leaders that take bold actions against a bold vision for the future.”

She highlighted what a bold vision looks like and how technology can make the world a better place.

Seeing AI is a talking camera app for those with visual impairment. The free Microsoft app, available in 35 countries, harnesses the power of AI to describe people, text, currency, color and objects to people who are blind or visually impaired. It grew out of a bold idea from the personal experience of Saqib Shaikh, a Microsoft developer who is visually impaired, and a team that was part of a Deep Vision Hackathon at Microsoft.

“You can take an idea – a crazy idea – make it real and disrupt an industry … ” Schuster said.

“Anything is possible now. Technology has reached the stage where it is in everybody’s hands,” she said. “The amount of compute power, the storage, the networking, the security — the ability for you to make anything you can imagine real. The ability to take all of the data and put it into machine learning and artificial intelligence — it enables you to take any idea that you have and make it real. And your customers are ready for the change. Industries are changing now.”

She pointed to how the health-care industry is using artificial intelligence and mixed reality for surgical procedures; how the manufacturing industry can do predictive maintenance on equipment thousands of miles away; how Elon Musk is changing the automotive industry using alternative fuel, mixed reality, artificial intelligence — noting that in five years, cars are going to look very different then they do today.

Schuster also said bold ideas do best when you get other people to latch onto them; in other words, ideas need to be socialized.

“You have to start with an idea; you have to give it form and function that people can understand, and then you have to start talking about your idea when it’s about 20 percent baked,” she said.

Don’t wait longer than that, and be flexible; via socialization your idea can grow bigger than you could have imagined.

Schuster tasked the audience to come up with an idea – a crazy idea – and share it with others, then watch how by sharing it with others, it takes shape and builds. She also suggested that attendees take that idea back to their businesses, share it, and get their organizations to socialize it.

“It just may be the next big idea that will elevate your organization has never been before,” she said.

Tags: Agents Business Models Channel Partners Event Coverage

Most Recent


  • Making Waves
    7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More
    Microsoft has discovered malicious activity by a state-sponsored threat actor based in China.
  • Tech investments
    3 Ways Businesses Can Optimize Their Tech Investments
    Help customers start small, minimize risk and demonstrate business value in a condensed time frame.
  • Zendesk Layoffs to Eliminate 8% of Global Workforce
    Negative macroeconomic conditions prompted the layoffs.
  • hybrid work
    Hybrid Work Model: Keeper Security, Open Systems, More Address Security Concerns
    The human element plays a big role in hybrid work security.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Conflict Boxing Gloves
    Channel Conflict, Controversy: SolarWinds Hack, Racism, Layoffs, Zoom-RingCentral
  • Social media smartphone
    Social Media Roundup: Partners Talk Crypto, Security Hiring
  • Europe skyline
    The Master Agent Model Is Taking Off in Europe
  • Deep Learning, AI
    From T1s to 'Human Experience': TBI's Bryan Reynolds Is Witnessing a Channel Revolution

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More

June 2, 2023

Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week

June 2, 2023

Channel People on the Move: HPE, Lumen, Sophos, TD Synnex, AireSpring, More

June 1, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X