https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Channel Partners Event Coverage


Eric Townsend Intel CP Expo 2022

Intel Exec: Most MSPs Are Responding to Customer Ransomware Attacks

  • Written by Jeffrey Schwartz
  • April 15, 2022
MSPs need to take a more business-focused role in helping customers protect against ransomware, Intel’s Eric Townsend told partners.

CHANNEL PARTNERS CONFERENCE & EXPO, LAS VEGAS — Almost every MSP has responded to at least one ransomware attack in the past year, according to an Intel executive. Eric Townsend, Intel’s director of SMB/MSP Americas marketing, told partners at this week’s Channel Partners Conference & Expo that hybrid work is making customers more vulnerable.

As offices started reopening last fall, more workers were connecting to multiple networks, making organizations more vulnerable. Consequently, Townsend said that customers have increasingly been calling on MSPs for help. Speaking at the world’s largest independent channel event, Townsend told partners that likely 80% of them have addressed at least one ransomware incident.

Unlike workers who consistently remote or always in the office, Townsend said attackers are exploiting the use of different networks. He said MSPs need to step up and not only address this tactically, but strategically.

Be counted among your peers as one of the top managed service providers in the world. Click here for the 2022 MSP 501 application.

“I really encourage you to think about your offering that you’re putting out there,” he said. “A lot of small and medium businesses I work with are saying, ‘Look, I don’t know how to handle this hybrid work; I’m looking for someone to help me.’ And I think everyone here has to have your roles expanded beyond the technology side to the business side, to really say how they can actually work on the operational side.”

Options for MSPs

Townsend pointed to three capabilities available with commercial PCs that have 12th Gen Core processors with vPro hardware-based security. First is Intel Threat Detection Technology (TDT), which he said now has AI capabilities to better discover anomalous activity. It taps into endpoint detection and response (EDR) tools. ESET is among the most recent to announce integration of its tools with Intel’s TDT.

Second, Townsend said two-thirds of attacks are memory attacks. Intel Flow Control can slow down denial-of-service attacks. The last part is to use Intel’s vPro Active Management Technology (AMT) tools and new integrations with key RMM systems. Intel recently announced new integrations with ConnectWise, Kaseya and N-Able, among others. It also integrates with endpoint detection and response (EDR) software from the likes of Sentinel One and CrowdStrike, he added.

Townsend also recommended that MSPs consider the Intel Partner Alliance. It’s a free program that provides access to training, multiple incentive programs and support teams. It also ties into programs from OEMs, such as Dell Expert Network.

Bill Michniewicz, program manager for the Dell Expert Network, was at the conference. Michniewicz explained the recently launched option for partners. Instead of reselling Dell PCs, the program compensates them for direct purchases from customers.

“When the customer purchases directly from us, the consultant or MSP gets the rewards from that purchase,” Michniewicz said. “And then they also have their own personal portal where they can manage all the customers that they have.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Jeffrey Schwartz or connect with him on LinkedIn.

 

Tags: MSPs Artificial Intelligence Best Practices Channel Partners Event Coverage Data Centers RMM/PSA Security Technologies

Most Recent


  • Barracuda Discover22 EMEA
    Barracuda Sees Huge Shift to Managed Services Among Partners
    Nine out of 10 Barracuda partners now identify as MSPs as CEO Hatem Naguib details “going heavy” into managed services.
  • Grabber machine
    Converge Technology Solutions Snaps Up PC Specialists
    This is the California-based company’s 31st acquisition.
  • Ingram Micro Cloud Summit: From the Expo Floor
    "By gaining access to an ecosystem of partners, we’ll put distribution at the center of our channel strategy,” summit participants said.
  • Old job new job
    Exclusive: Zoom Channel Leader Laura Padilla Takes New Role with Airtable
    Airtable's valuation reached $11 billion in December.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • IBM CP Expo 2022 Video Still
    IBM 'All-In' on Leveraging Hybrid Cloud Opportunity
  • CP Expo Good Times
    CP Expo 25th Anniversary: Good Times & Evolution of the Channel
  • CP Expo That Really Happened
    CP Expo 25th Anniversary: That Really Happened?
  • CP Expo Relationships
    CP Expo 25th Anniversary: It's All About Relationships

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Ingram Micro Cloud Summit: From the Expo Floor

May 20, 2022

What Does TSB Consolidation Mean for Vendors? Channel Reacts to PlanetOne-Avant Deal

May 19, 2022

The Gately Report: BlackBerry Ups Investment, Support of MSSP Partners

May 19, 2022

Industry Perspectives

View all

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

We are proud to recognize @UNESCO's World Day for Cultural Diversity for Dialogue and Development, a day to celebra… twitter.com/i/web/status/1…

May 21, 2022
ChannelFutures

.@barracuda seeing huge shift to managed services among partners at #discover22 dlvr.it/SQmR1y https://t.co/driODezzpS

May 20, 2022
ChannelFutures

.@ConvergeTSC has just announced the acquisition of PC Specialists (@TIGConnect). dlvr.it/SQmMqK https://t.co/suLrTFx1W1

May 20, 2022
ChannelFutures

Photos from Expo @IngramMicroInc Cloud Summit for @pluralsight, @Vonage, @CloudCt4, @watchguard, @TenableSecurity,… twitter.com/i/web/status/1…

May 20, 2022
ChannelFutures

.@Zoom channel leader @LauraPadillaSF has taken a new role with @airtable. dlvr.it/SQm6pd https://t.co/R71QtFlwwy

May 20, 2022
ChannelFutures

Was Cisco right to blame "external factors" for its latest numbers? @zkerravala, @AnuragTechaisle, @OmdiaHQ and… twitter.com/i/web/status/1…

May 20, 2022
ChannelFutures

The deal between @Avant_CCC and @PlanetOneComm comes at a critical juncture in the channel, as vendors envision dea… twitter.com/i/web/status/1…

May 19, 2022
ChannelFutures

.@QNAP_nas warns of #ransomware attack on storage devices. dlvr.it/SQhjs3 https://t.co/2FL32Zh5Be

May 19, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X