By Cara Sievers

Whether adding new products or services, increasing headcount or completely changing business models, taking an organization to the next level requires proper planning and execution. Todays roundtable, How to Grow Your Business A Study in Best Practices, will address the ins and outs of agent business transformation and provide tips for successfully managing and funding change.

Leading the discussion will be Mark Landiak, president of Corporate Dynamics Inc., a training and consulting firm that specializes in helping wireless carriers, master agents, dealers and manufacturers grow sales, keep customers and manage their operations more profitably.

Businesses today face enormous challenges differentiating their products and services, keeping customers and creating new ones, said Landiak. This session will share strategies and best practices for driving the business forward. It will also help dealers to see the future through the eyes of some very progressive companies.

One of those companies is master agent Intelisys, which will be represented on the panel by Jay Bradley, the companys president of telecom services. Bradley said attendees can expect to learn how to become a leading agent and how to sustain that business. He invites channel partners to attend and participate in an open exchange of ideas that will clarify best practices in your business and produce the kind of sales results you need to grow.

Also on the panel is Chris Palermo, founder of Global Communication Networks Inc., who is very familiar with agency transformation. Palermo said he plans to impart how to tap into different markets to transform a business, and he said the panel can share valuable experiences, lessons learned and achievements when it comes to evolving ones business.

Also joining the roundtable is Tim Koxlien, vice president of Koxlien Communications Inc. He said the discussion will cover the good, the bad and the ugly parts of sales and systems analysis. Koxlien said that when change is on the horizon, be very careful to not overextend the business into areas that may not address the core mission of your business in the future. Find your niche and build from there.