https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Channel Partners Event Coverage


Carolyn April CP Expo 2022

Beyond the Trends in Managed Services 2022 with CompTIA

  • Written by Allison Francis
  • April 14, 2022
CompTIA's Carolyn April covered the MSP market and the trends that will shape their future.

CHANNEL PARTNERS CONFERENCE & EXPO, LAS VEGAS — CompTIA’s annual research on the managed services market looks at the future of the MSP and explores the latest trends in business models and services offerings, cybersecurity, cloud and customer experience. 

Carolyn April, senior director of industry analysis, CompTIA, covered the changes in the channel, and partner attitudes in her session at the Channel Partners Conference & Expo.

It has been a very strange couple of years. Massive changes have shaken up the industry, giving companies the chance to do some serious introspective thinking. Are they running their businesses efficiently? Are they doing everything they can to support their customers? 

Be counted among your peers as one of the top managed service providers in the world. Click here for the 2022 MSP 501 application.
Carolyn April of CompTIA_2022

CompTIA’s Carolyn April

“Change is a big, big factor, as we look ahead into the next couple of years,” said April. “We wanted to get a sense of sentiment that’s going on among MSPs in the industry today. So we released a study, which we put out in the field before the Ukraine-Russia crisis happened. From this, we got a good pulse on what partners think about the macro economy, what the sentiment is about the next two years ahead, and the market in general.”

So what are the biggest concerns for MSPs over the next two years? The study revealed the following stats in terms of levels of concern:

  • Macroeconomic crises: 44%
  • Supply chain/logistics disruption: 43%
  • Access to credit/adequate cash flow: 42%
  • Customers taking business direct: 36%
  • Advancing skills needs: 31%
  • Breaking into new markets: 29%
  • Desire to sell or merge the business: 27%

“For the most part, we’re seeing optimism compared to what we saw two years ago,” said April. “When we did our study in 2020,  pessimism levels were really high. Some MSPs were either nervous about the future or just unhappy. This year, there is certainly more optimism – people are starting to see the light at the end of the tunnel. There is still some pessimism, but I think some partners are just gun-shy because of the pandemic, they’re not sure what to expect in the future. But, by and large, the bounce back is very real.”

So what do partners see as the change drivers? The needs and new offerings that will prompt such change? 

  • Customer experience expectations
  • Growing sophistication of cybersecurity
  • Changes in customer procurement

“One of the behaviors that is driving MSPs to change today are the different demographics of customers that they work with,” said April. “It’s worth mentioning, though, that their preferred habits are all very different. Gone are the days where the way that you communicate with your customers is monolithic; no one communicates to everyone the same way. It’s not like that anymore. You need to have an omni channel approach to communicate with your customers, and how you provide them support,

Other takeaways were that customers are going to start really demanding robust cybersecurity; you should be selling cloud solutions; and partners can orchestrate all of this change. The managed services market is in an excellent position to do this.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.
Tags: Cloud Service Providers MSPs VARs/SIs Best Practices Business Models Channel Partners Event Coverage Channel Research Cloud Security Strategy

Most Recent


  • Twenty, 20
    The CF List: 2022's 20 Top SD-WAN Providers You Should Know
    A leading SD-WAN provider has to show greater value across a number of different domains.
  • Clouds around globe
    AWS Reaches 80 More Countries, Adds Public Sector to Ingram Micro Cloud
    Find out what’s going on at the world’s largest public cloud provider and the prominent cloud distributor.
  • Look ahead
    Marketing All-Stars Share Their Focus for 2022 and Beyond
    Where do our CMO roundtable members expect to be concentrating their efforts in the months ahead?
  • 6 Takeaways from the Ingram Micro Executive Panel
    “Ingram's role is to be the enabler of an ecosystem,” one panelist said.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • trends speech cloud
    12 Big Cisco Partner Trends: VARs Embracing MSP, Agent Models
  • Circle of Excellence Feature 2022
    Images: Circle of Excellence Dinner Featuring AT&T, Cisco, Intelisys, Check Point, More
  • cybersecurity strategy
    The Gately Report: CP Expo Edition with Trellix's Kristi Houssiere, Cybersecurity Peer Group, More
  • Empowering Women Leaders Panel at CPLV 2022
    Top Moments from the Record-Smashing Channel Partners Conference & Expo

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

The CF List: 2022’s 20 Top SD-WAN Providers You Should Know

May 18, 2022

Marketing All-Stars Share Their Focus for 2022 and Beyond

May 18, 2022

6 Takeaways from the Ingram Micro Executive Panel

May 17, 2022

Industry Perspectives

View all

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Voice Analytics Are a Must-Have as Companies Evolve COVID-Rushed Tech

May 12, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

[email protected] now reaches 177 countries — 80 more regions for the channel to target. And #AWS has a new #publicsector… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Our CMO roundtable series concludes with members’ predictions on what their primary focus will be in the months ahe… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

“@IngramMicroInc's role is to be the enabler of an ecosystem,” @SahooSanj said at the company's cloud summit.… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Take a sneak peak at BrightCloud's 2022 Threat Report. #Channel Partners #CyberThreats @Webroot… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#GoogleCloudSummit unveils new solutions for #zerotrust, supply chain security. @googlecloud dlvr.it/SQZ2By https://t.co/37buEDQ030

May 18, 2022
ChannelFutures

.@Veeam CEO @anandeswaran is gunning for outsized share of data protection market at #veeamOn2022… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#ChannelEurope keynote with @contextworld addresses partners staying calm amid market volatility.… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

Read about how the partnership between @AryakaNetworks and @AppSmartcom is a milestone for both companies.… twitter.com/i/web/status/1…

May 17, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X