8×8 is going beyond just UCaaS and CCaaS with XCaaS. The company says it provides everything customers need in a single communication platform.

Here, we sit down with new 8×8 channel chief Bobby Hall ahead of the Channel Partners Conference & Expo. He tells editorial director Craig Galbraith what partners can learn about XCaaS at the show. He also offers clues into what 8×8 partners can expect from him leading the program.

Furthermore, we learn how 8×8 is trying to differentiate itself in a crowded market.

Channel Partners is Nov. 1-4, in Las Vegas.