AppSmart Buys MicroCorp as Channel Convergence Strikes Again

… transformation in the channel.

“Channel partners are evolving and have been for a couple of years -shifting from software on-premises to software in the cloud, from infrastructure on-premises to infrastructure in the cloud. The beauty of our environment is that it’s constantly changing, and the next transformation is about expanding beyond the set of solutions they provide today to providing adjacent solutions,” said Bergeron.

What’s ahead for MicroCorp partners?

“This deal supersizes us,” said Fields. “It enables [partners] to offer more products and solutions to their existing customers and to attract new customers. We’ve always been more network-centric and we don’t have a lot of applications that our partners can work with. This [deal] opens up a much richer portfolio where partners can talk to their customers about everything technology.”

She expects that some partners will gravitate to AppSmart easily, others will have a learning curve. And some partners will need time to transition. “But, more of our partner base comes from the MSP, solution provider side of the house versus the traditional partner side of the house,” said Fields.

MicroCorp has actively been recruiting MSPs, technology consultants and a new breed of partner for several years.

Road Map

The integration of MicroCorp into AppSmart will take place over the next couple of months while the team identifies best practices. At the same time, AppSmart will work to focus on the customers.  “That means we’ll continue to innovate at the customer level, at the technology level and we’ll be rolling our new and exciting functionality around the marketplace,” said Bergeron.

The company is rolling out self-service quoting for agents. The experience for self-service software and IaaS has been upgraded. There’s a new dashboard for agents as well as other tools. “We’re driving our technology vision to help our advisors be successful in growing our business and we’ll continue to do so,” she said.