Major changes in the cable industry in 2016 are reshaping the relationship between cable companies and their channel partners, according to our seventh annual State of the Market survey. Primary among them: cable providers’ success in moving up-market from their SMB base to serve larger companies. This Report examines what channel partners say they need to drive growth and their perceptions of how well cable providers are meeting those needs compared with telecom providers.

About the Author

Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Heavy Reading, an Informa property. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s How Cable Goes to Market. He also founded and hosts the Interactive Launch Competition, a leading case study contest for business students.

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