Zift Solutions just got $70 million in a funding round led by Investcorp Technology Partners (ITP).

Existing investors Arrowroot, Oxx, SSM and AshGrove Capital also took part. Investcorp is now majority shareholder in Zift Solutions. The company says this investment will move it into its next phase of growth.

Zift Solutions is a partner relationship management (PRM) and through-channel automation (TCMA) software provider.

Gordon Rapkin is Zift Solutions’ CEO.

Zift’s Gordon Rapkin

“Investcorp demonstrated a strong understanding of our business and the potential of the markets we serve,” he said. “They are the right partner to support our international expansion given their global expertise. We look forward to working with Investcorp to continue our growth journey and capitalize on the fast-growing channel technology sector, as well as on the value it provides in helping organizations scale their own growth.”

Investment Aligns with Zift Solutions’ Mission

ITP’s investment will help accelerate Zift Solutions‘ go-to-market (GTM) strategy and continued expansion into international markets. It will also further support the company’s growth.

ITP typically invests in lower midmarket technology companies with a specific focus on software, data/analytics, cybersecurity and fintech. The investment in Zift Solutions represents the second investment from ITP’s global fund, Investcorp Technology Partners V.

Gilbert Kamieniecky is head of ITP.

“Our investment in Zift aligns with ITP’s mission to support high-growth companies with proven products and end markets,” he said. “Zift’s solutions help to solve an increasingly complex issue for marketing and sales-driven businesses, making relationship management simpler for companies across industries. We’re excited to be partnering with Zift and helping the Zift team take the business to the next level.”

Founded in 2006, Zift Solutions’ ZiftOne software delivers a platform that aligns channel marketing, sales and operations. ZiftOne’s customers consist of national and international brands with well-known channel programs.

Last fall, Zift Solutions introduced ZiftOne for Ecosystems. It aims to improve partner collaboration and sales through multiple channel partner types, the company said.