Zift Solutions has received a $16.5 million growth funding investment from AshGrove Capital. The investment aims to support ongoing growth of ZiftONE, the company’s all-in-one channel management solution. This aligns with the company’s goal to lead the partner relationship management (PRM) and through-channel marketing automation (TCMA) industries.

The Zift Solutions platform brings together channel marketing, sales and operations. Essentially, together, ZiftONE’s PRM and TCMA capabilities enable the management of marketing and lead generation all the way through to sales. This gives customers what the company says is a steady view of their funnel and the tools that drive revenue. Also, ZiftONE’s onboarding and partner enablement simplify partner management beyond the funnel. 

Executive Sentiments

Zift’s Gordon Rapkin

“Both Zift Solutions and the ZiftONE product have seen tremendous growth over the last three years,” said Gordon Rapkin, CEO.

Rapkin added that Zift will use the money to expand the market for its solutions.

Andy Drummon is Zift Solutions’ CFO/COO.

“As the [PRM] and [TCMA] industries continue to see demand from channel programs, we are glad to continuously innovate and exceed market needs,” said Drummond. “Receiving this investment shows that our hard work is paying off and is being noticed by outside firms.” 

“Finding an effective and future-focused platform that can capture partner mindshare is an evergreen focus for channel programs,” added Phil Fretwell, co-founder and partner at AshGrove Capital. “With the innovative ZiftONE platform, these channel programs can meet the needs of their partners while simultaneously expanding headcount, delivering on key metrics, and replicating success. We look forward to supporting Zift Solutions and watching the software continue to improve sales efficiency for their customers.”