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 Channel Futures

Business Models


Getty Images

Windstream Wholesale, Enterprise Unveil New Brand, Contact Center Product

  • Written by Claudia Adrien
  • April 18, 2022
New features within Windstream’s wholesale and enterprise divisions advance brand, contact center support.

Windstream Wholesale has a new brand identity. It capitalizes on its “fast and flexible” approach to technology leadership and service delivery.

Windstream Wholesale New Logo

The new brand identity now features a logo that symbolizes fluidity in motion.

Buddy Bayer is president of Windstream Enterprise and Wholesale.

Windstream's Buddy Bayer

Windstream’s Buddy Bayer

“Windstream Wholesale is leading the industry in so many ways that it’s time our brand fully incorporate our commitment to challenging the status quo and relentlessly pursuing excellence in the service of our customers,” Bayer said.

Windstream Wholesale is delivering terabits of long-haul wave capacity to a customer in less than five business days. Bayer said it’s taking the lead in ultra-fast optical transmission and rapidly expanding its connections to in-demand data centers.

“Windstream Wholesale has positioned itself to capitalize on the market’s burgeoning demand for bandwidth and cloud services for years to come,” Bayer said.

The company’s “pillars of success” include:

  • Network expansion, including wholly owned fiber builds.
  • Flexible partnerships, including reaching Fortune 1000 verticals through new global accounts and federal government divisions.
  • Technology leadership, including an Intelligent Converged Optical Network (ICON) that provides open and disaggregated infrastructure, and streamlined 400 Gigabit services that use energy-efficient pluggable modules.

New Omnichannel Capabilities for Contact Center Services

In addition to the unveiling of a new brand in its wholesale division, Windstream Enterprise has new omnichannel capabilities. Its OfficeSuite UC Contact Center Service (CCS) platform connects a company’s touch points. It sustains the context of each customer interaction across multiple digital channels.

OfficeSuite UC CCS centralizes voice, chat and text messaging management within its interface. This equips contact center administrators and their agents with advanced visibility and control. These features within the platform aim to improve agent efficiency. They enable customers to move seamlessly between communication channels without encountering any dead ends, resulting in a superior customer experience.

Windstream Enterprise’s Austin Herrington

Austin Herrington is vice president of product management at Windstream Enterprise.

“Our CCS platform has been developed with features that enterprises need to meet customers in the digital channel of their choice and integrate all touchpoints into one unified experience,” Herrington said.

Enhancements to the platform include advanced skills-based routing, which allows administrators to auto-route incoming communications to the most suitable agent based on call priority, agent proficiency and availability.

To fully leverage these omnichannel functionalities, OfficeSuite UC CCS provides a multimedia license that enables the bundling of multiple communication channels. It results in cost savings, improved functionality and greater productivity. Windstream Enterprise’s WE Connect portal integrates visibility and control of these features. It’s a single pane of glass where all chat and SMS/MMS conversations and skills-based routing can be directly managed.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.
Tags: Agents Business Models Cloud Sales & Marketing Strategy Telephony/UC/Collaboration

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