VAR Dynamics, which provides private-label SaaS solutions to channel partners, has partnered with MXSweep to offer VARs, MSPs and independent software vendors (ISVs) a cloud service for email security and regulatory compliance. This is part of a growing theme across the managed services market. Here’s why.

VAR Dynamics promotes cloud CRM, email, collaboration, web-based and mobile business apps to channel partners. Its white-label service model gives roughly 150 partners the opportunity to brand and build their own cloud service portfolios and create their own revenue streams.

Meanwhile, MXSweep has over 3,000 corporate-level clients across 16 countries.  For MXSweep, the VAR Dynamics deal is the company’s second key partnership in two months. ReadySpace Cloud Services in mid-July 2011 added MXSweep’s Internet Security and Compliance Services to its customer offering.

Going forward, VAR Dynamics will promote the following MXSweep services as white label offerings to partners:

It seems like white label cloud services and managed services continue to gain popularity. Options include everything from white label VoIP services to online backup, disaster recovery and hosted email. In the email security business, we hear extensive chatter about three companies: Exchange Defender (from Own Web Now), Reflexion and Spam Soap. But it looks like MXSweep has been making aggressive moves as well.

Additional insights from Joe Panettieri.