Reggie Scales, SVP of global sales applications at Vonage, isn’t holding back about the future of the company. The business cloud communications giant is still, as he describes, “business as usual” when it comes to leveraging programmable APIs, for example. However, that’s only one growing aspect of the company’s technology portfolio.

Since Ericsson’s acquisition of Vonage last year, there are expansion opportunities with 5G, SaaS, AI and more. In addition, the company released an integrated portfolio of low code/no code products, and at its heart is the development of applications that deliver personalized AI-driven customer engagement solutions.

What’s in store for Vonage? When it comes to conversational commerce, Vonage is enabling its partners to power engagements around the globe, and these change every notion of communication itself. In this interview with Channel Futures, Scales discusses that and how the company is empowering partners and customers for what’s next, helping them stay ahead of the curve regarding technology trends.

Channel Futures: What’s new regarding APIs and Vonage?

Vonage’s Reggie Scales

Reggie Scales: APIs mean business as usual for Vonage. We’re seeing massive amounts of growth in this space. We deliver global customizable video conferencing capabilities, including the screen share whiteboarding chat. These are all the things that are happening inside our Vonage Meetings API.

On my side of the house is the applications business, which includes unified communications and contact center. We do also leverage APIs. For example, we are moving forward with Jumper.ai, which is one of our API portfolio solutions that gives us a more robust opportunity to provide messaging throughout our customer base. This is a differentiator for Vonage, having the ability to leverage programmable APIs, and all the things that come with APIs.

We’re also focusing on conversational commerce. This enables our partners with the ability to power engagements around the globe with our full portfolio suite that we call the Vonage communications platform.

See our slideshow above for the rest of our conversation with Scales, including the evolving impact of Ericsson’s acquisition of Vonage.

Then, watch our video below of Channel Futures’ James Anderson talking with Vonage channel chief Jim Regan on Channel Futures TV at the 2023 Channel Partners Conference & Expo.