ViaWest says it has launched a new channel program to help further promote its IT infrastructure services through affiliates.

The Greenwood Village, Colorado-based data centers and managed services provider this week said its new Affiliate Program will award affiliates who promote ViaWest’s IT infrastructure services through advertising and lead generation initiatives with incentives and compensation.

ViaWest considers technology bloggers, technical forums, search engine marketers, small businesses and channel partners as affiliates.

ViaWest Sales and Marketing Senior Vice President Christopher Rajiah said in a prepared statement that affiliates can expand their service offerings by partnering with the company.

“By aligning with the ViaWest brand, affiliates are partnering with a proven IT infrastructure leader allowing them to maximize their advertising revenue with our easy-to-use program,” he said.

The company also has the ViaWest Partner Connect Program that’s designed to reward partner commitment.

ViaWest in April 2012 raised $65 million in debt financing from RBC Capital Markets. The company hasn’t raised any capital since then.

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