Tigerpaw Software and Corelytics are challenging their software users — VARs, MSPs and IT service providers — to an ‘Amazing Business Race’ competition in which users must meet sales and other business performance goals in order to continue the race. If you were at the 2011 Tigerpaw User Conference last week, this shouldn’t be a surprise. Here’s why.

Tigerpaw hosted an Amazing Race in which groups of conference attendees set out to meet a checklist of goals throughout downtown Dallas, Texas. Shifting to the new Tigerpaw Software-Corelytics promotion, the winner of this new race will receive $10,000 in cash and prizes, plus some promotional gains.

Participating users will leverage Tigerpaw Software to track their performance and manage day-to-day company operations. Where does Corelytics come in?: Financial dashboards for small businesses.  The company has integrated the Corelytics Financial Dashboard into Tigerpaw’s software so that participants can set those financial goals, track any company trends and compare their performance to the performance of other participants in the race.

All companies will be judged based on three categories: best sales organization, best service management organization and highest business profitability. Interested in the race? You’ll find details here.