The Hidden Gem Your IT Service Organization Must Offer to Attract Business Opportunities

Written by Stuart Crawford 1
November 18, 2015

For many MSPs and other technology providers, collaboration technology is the hidden gem in their IT service organizations that helps distinguish their organization from others. Some I know say it’s their most vital tool for differentiating themselves from their competition.

Every business is out to make the big bucks, that’s no secret. So what are you doing to help the businesses you serve achieve that goal?

Monitoring their networks to prevent issues isn’t going to help them achieve that aim, as beneficial as it is to their bottom line. Nor is maintaining their systems on a regular basis. Though important, it’s simply not enough to satisfy their No. 1 goal.

Step back and you realize the market is looking for innovation; they want someone who can help businesses flourish and they don’t expect it from someone who stops by once in a while to fix IT problems.

So surprise them.

One way is by helping them do more with less. Collaboration is a great place to start.

Collaboration can scale an organization in many ways. It can reduce the distance between employees and compress the time that divides them. Moreover, it can help customers speed up workflow and boost take-home profits.

For many MSPs and other technology providers, collaboration technology is the hidden gem in their IT service organizations that helps distinguish their organizations from others. Some I know say it’s their most vital tool for differentiating themselves from their competition.

So are you offering something like that to your customers?

If not, then consider the gains that can be made with collaboration technology. Take Matt Miller, Director of Business Development at IT Freedom. Miller’s company offers Google Apps for Work to its customers. Google Apps, of course, is a hosted suite of collaboration tools that helps you move your clients to the cloud without fear or uncertainty. Google Apps for Work lets you offer the following unique benefits:

Reduced overhead costs
Enhanced uptime and performance
Simplified access to the latest features
Freedom to work from any device or location
Enterprise-grade security and controls
And much, much more

As the modern business environment continues to evolve, you need to keep up-to-date on what the market is looking for. Right now, they’re looking for the latest cloud-based solutions from trusted names and industry leaders they can trust. Google Apps for Work is exactly that.

Stuart Crawford is Creative Director and MSP Marketing Coach with Williamsville, NY and Burlington, ON-based Ulistic, a specialty firm focused on information technology marketing and business development. Ulistic provides a complete outsourced marketing department for IT service organizations. For more information, send email to [email protected].