We admit: The headline is quite an exaggeration. But as the telepresence market continues to evolve, it's increasingly clear that next-generation video conferencing solutions are going mainstream. In hotels. In airports. In retail locations. And soon, in the home. Here's a look at where MSPs may fit in the telepresence market.
First, a quick recap on the latest telepresence industry moves:
- Cisco has upped its bid for Tandberg, perhaps suggesting that future telepresence buyouts will require a higher market premium.
- Logitech is buying LifeSize Communications, which specializes in lower-cost telepresence systems.
- And commercial telepresence applications are taking hold. One recent example: Carlson Wagonlit Travel (CWT), a business travel consulting firm and managed travel provider, will offer its clients access to Tata Communication's public Cisco-powered telepresence facilities.
The deal extends to Tata's public facilities, which means you're limited to spaces where they have an existing space set up. They currently have ten: five in India and one each in South Africa, the Philippines, London, Boston, and Santa Clara.
But where do MSPs fit into the telepresence market? No doubt, many small MSPs aren't equipped to sell $300,000 telepresence meeting rooms to Global 2000 businesses. But the low-end telepresence industry seems to be growing fast. LifeSize, for one, works with a growing range of VARs and solutions providers to promote telepresence into small and midsize businesses. And rivals like HP are working on even lower cost personalized video conferencing systems.
Telepresence, it seems, is no longer limited to the executive boardroom. After several false starts it's going mainstream.
Additional reporting by Joe Panettieri. Follow MSPmentor via RSS; Facebook; Identi.ca; and Twitter. And sign up for our Enewsletter; Webcasts and Resource Center. Plus, check out more MSP voices at www.MSPtweet.com.