Security Spending Rises Among North American Business
In contrast to other world regions, spending on content security by North American businesses moderately increased in Q1 2012 compared to Q4 2011, according to new data released by Infonetics Research. And in good news for MSPs, Infonetics predicts that for the remainder of this year, there will be moderate growth in both network and content security product sales as major vendors manage a transition from selling products to selling products and hosted services, and as customers pursue security strategies that blend hardware, software, and hosted services.
While content security had a better first quarter than network security, Infonetics predicts North American network security revenue will rise 5 to 15 percent during Q2 2012, while content security revenue will rise in the single digits for most major vendors. Cisco (NASDAQ:CSCO) remains the leading vendor overall in network security appliances and software, capturing about a third of global revenue in Q1 2012, followed by Check Point and Juniper Networks (NYSE:JNPR). On the content security side, McAfee (an Intel subsidiary, (NASDAQ:INTC)) ranks first, and the next four leading vendors: Symantec (NASDAQ:SYMC), Cisco, Blue Coat, and Websense, are within one market share point of each other.
In addition, mobile devices continue to serve as a driver for network security spending, as Infonetics analysis indicates the proliferation of smartphones, tablets, and other connected mobile devices will continue to spur companies to reassess how to protect their critical infrastructure from malware.
The Next Steps for MSPs
MSPs with a specialty in managed security services can take advantage of the trends outlined by Infonetics in a number of ways. First, they should make sure that if they do not already offer hosted access to or managed services based on the solutions listed as most popular for content and network security, that they start doing so shortly.
Second, MSPs should try to take advantage of increased security vendor willingness to provide their solutions as hosted services. By directly partnering with vendors, MSPs can greatly ease the process of locating and winning clients, as well as greatly bolster the levels of support and customer service they can offer and generally add credibility to their image.
Third, MSPs should pay close attention to Infonetics’ appraisal of the proliferation of mobile devices as a major driver of business user interest in network security technology. Securing mobile devices and mobile access points to corporate networks is a unique and separate practice. MSPs should make sure they can offer specialized services and support specifically tailored for enterprises with mobile device users.
By following these three steps, MSPs can see to it that security application vendors are not the only ones who profit from increased spending on content and network security.