Photizo Group: Europe Will Be Largest MPS Market by 2013

Just under a month after acquiring Lyra Research, the Photizo Group has released an update and roadmap research study on the European managed print services (MPS) sector. Among its most significant findings, the managed print services research and consulting firm predicts that the European MPS market will be the world's largest MPS market, in terms of number of companies entering into MPS contracts, by 2013. Europe is already second only to the United States in overall MPS revenues.

In its published Research entitled 2011 European MPS Market Update and Roadmap, the Photizo Group estimates that approximately 5,000 brand new MPS contract opportunities will emerge this year for MPS solution providers to bid for. The Group also gave three specific reasons for why the European MPS market will grow so rapidly in 2012 and 2013.

  1. The development of the MPS channel in Europe
  2. Strong European outsourcing trends
  3. European businesses are beginning to spend more money on IT solutions
The report goes on to say that the European market is, and will continue to, steer away from "traditional purchase models" and towards MPS. That, according to Photizo, will force manufacturers to adjust their business models to make up for the loss in revenue from traditional hardware solutions.

The study is line with MSPmentor's prediction a few months back that Managed Document Services (MDS) would take center stage as far as the most in-demand managed service, along with mobile device management (MDM).
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