PEER 1 Hosting, the global web hosting company that competes in the channel with companies like The Planet and Rackspace, has announced the next phase of its attempt to reach out to MSPs: a portal designed to let their channel partners access sales and marketing collateral, new information and tools, and, most notably, deal registration. Here’s the scoop.
For the uninitiated, the Vancouver-based PEER 1 is one of the five largest hosting providers in the world, offering everything from managed hosting to colocation to dedicated servers to SaaS application hosting. The company has been around since 1999, and PEER 1 sold YouTube their first server back when they were nothing more than a startup, says Lee Hadsock, worldwide channel program manager for PEER 1.
Despite its comparative age in this market, PEER 1 only launched their channel program in 2008. These days, PEER 1 says it only does about 20 percent of its business through indirect sales, but Hadsock points to their new-in-2010 Channel Sales Division as proof that they’re trying to change that.
Which brings us back to the portal announcement. Its features, as per the press release:
- A Partner Relations Management (PRM) tool to help expedite and automate business processes
- Sales and marketing collateral to ensure partners have timely access to information to share with current and potential customers
- A partner directory to allow customers to easily seek out a partner based on geographical location and expertise
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