Managed services provider (MSP) pricing models certainly vary from one company to another. Some MSPs focus on per-device pricing. Others are shifting to per-user pricing. TruMethods recommends “Chocolate Cake” pricing. But the latest trend? It’s called “Stress Per Dollar” (aka Headache Per Dollar) pricing. Here’s how it works…

Let’s say you’re bidding on a managed services contract involving Acme company. If Acme will generate:

Special thanks to Dave Cava, COO and co-founder of Proactive Technologies, an MSP in New York that supports hedge fund companies. Cava and I had a low-stress/low-cost/high-value breakfast this morning. When he mentioned the “Stress Per Dollar” concept, I knew I had to share it with MSPmentor’s readers.

Yes, you already knew the basics about high-stress customers you likely need to fire. But when Cava boiled it down to the “Stress Per Dollar” sound bite, I smiled and said MSPs will love it.