https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Business Models


New Cisco API: Enhanced Unified Communications for MSPs

  • Written by Joe Panettieri 1
  • May 8, 2012
Cisco Systems (NASDAQ: CSCO) has launched an API (application programming interface) that could help MSPs working in the unified communications and VoIP markets, according to Richard McLeod (pictured), senior director of business development. Cisco is positioning the API for CIOs and businesses that want to fight voice fraud.

Cisco Systems (NASDAQ: CSCO) has launched an API (application programming interface) that could help MSPs working in the unified communications and VoIP markets, according to Richard McLeod (pictured), senior director of business development. Cisco is positioning the API for CIOs and businesses that want to fight voice fraud. But a closer look suggests the Cisco API could help MSPs to optimize customers’ voice networks and UC applications.

The Cisco UC Gateway Services API will allow MSPs and channel partners to speed VoIP application deployments with less capital investment, Cisco asserts. The reason: The API involves a software download onto the customer network or software running in the partner cloud, communicating with the existing customer network.

The API, Cisco indicates, could allow partners to develop differentiated applications, expand with vertical solutiosn and capitalize on contact centers without additional truck rolls to the customer site. The API works with Cisco Integrated Services Router Generate 2 (ISR G2) devices, which are popular in enterprise branch office settings or as a central router in a small business.

On the security front, the API allows MSPs to detect and mitigate malicious voice activity and security issues. The API also allows MSPs to help customers enforce IP phone usage policies in real-time, noted Cisco’s McLeod. Early adopters of the Cisco API include SecureLogix (which focuses on unified communications security management) and BT, added Jason Rolleston, director of product management at Cisco.

SecureLogix is using the API for TDM and SIP trunking, assisting security-conscious customers that are transitioning to SIP while helping those customers to consolidate devices, SecureLogix indicated in a prepared statement. BT, meanwhile, sees the Cisco-SecureLogix work as a way to offer security across data and voice.

Cisco is not seeking to create a massive community of ISVs (independent software vendors) that leverage the API. Instead, Cisco expects MSPs, some software developers and corporate customers to dream up additional use cases for the API.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models

Most Recent


  • Making Waves
    7 Channel People Making Waves This Week at AWS, BlackBerry, More
    Two analysts made it this week, plus two security executives and an MSP owner.
  • Windows Store
    Microsoft Store Advertising Feature Aims to Boost Windows Apps Monetization
    Improvements coming to the Microsoft Store promise to make apps easier to discover and for developers to promote and sell.
  • customer magnet
    The Simple, Proven Steps to Making a Customer-First Organization
    The data shows that investing in the customer experience can lead to major growth.
  • Layoffs, unemployed
    Lacework Confirms Layoffs Impacted 20% of Workforce
    Last November, Lacework raised $1.3 billion in growth funding.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • edge computing
    'Challenging Results' for MSPs in Channel Futures' Exclusive Quarterly Survey
  • Do Master Agents Need a New Name?
  • Fortune 500 2021 logo
    AT&T, Microsoft, Verizon, More Tech, Telco Companies Make Latest Fortune 500
  • thumbs up
    FireEye Channel Partners to Benefit from Products Business Sale

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Broadcom-VMware Fallout: Concerned Partners, Customers Brace for Change

May 27, 2022

7 Channel People Making Waves This Week at AWS, BlackBerry, More

May 27, 2022

‘An Era Has Ended’: Inside the $61 Billion Broadcom-VMware Deal Rocking the Software Industry

May 26, 2022

Industry Perspectives

View all

Increased Cybersecurity Vulnerability = Increased MSP Opportunities

May 25, 2022

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

Webinars

View all

Growing Partner Revenue and Customer Satisfaction with Power Management Services

June 23, 2022

The Digital Worker: How to Empower Customers and with a Flexible, Scalable VDI Solution to Enable Remote Work

June 30, 2022

Simplifying SaaS Security for MSPs

April 27, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@MarcoTechnology, @OmdiaHQ, @cdillc, @whitehatvt and other folks weighed in on the latest blockbuster acquisition… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@MicrosoftStore improvements announced at #build2022 aim to make it easier for devs to monetize their apps.… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

Many companies profess to be customer-first. @Denysech explains how to actually become that. dlvr.it/SR9Wdl https://t.co/AWu6plCrk5

May 27, 2022
ChannelFutures

Through 2024, U.S. B2B technology reseller channel revenue will be 18% above pre-pandemic 2019 levels, according to… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@Lacework lays off 20% of workforce. #cloudsecurity dlvr.it/SR7Jsl https://t.co/Mg3OVXHAhe

May 26, 2022
ChannelFutures

#Know22: @ServiceNow focused on transforming #partnerexperience to foster more growth. dlvr.it/SR7Hbj https://t.co/J1BhmT3OzS

May 26, 2022
ChannelFutures

Departing @msPartner exec @rodneyc55 to become @johnsoncontrols chief commercial officer. dlvr.it/SR7HZN https://t.co/v0eVGBMKbQ

May 26, 2022
ChannelFutures

Everyone's talking about the massive Broadcom-VMware deal. @AnuragTechaisle, @Dataprise, @Carousel_Ind, @imlazar an… twitter.com/i/web/status/1…

May 26, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X