Instead of launching its own cloud services, NetApp is expanding its channel partner program to help managed storage service providers and VARs partner up, according to Channel Chief Julie Parrish (pictured). True believers in the strategy include Rackspace Hosting. Here are the details.
According to Julie Parrish, VP of global partner sales at NetApp:
"The key differentiator here is that NetApp isn't providing their cloud services. We're not competing with our service providers or our own resellers. We've found a way to make sure everyone's value is maximized for the end user."Service providers also gain access to tools and programs delivered by NetApp, including technical, training, and service benefits, as well as marketing and sales support, according to NetApp.
Early adopters include Rackspace Hosting. During the Ingram Micro Cloud Summit on June 7, Rackspace North America Channel Director Christopher Rajiah hinted that a closer working relationship with NetApp was coming. Deeper details about the NetApp-Rackspace relationship surfaced June 9 on the Official Rackspace Blog.
What's in it for VARs? NetApp's Parrish says solutions providers now have the opportunity to meet customer needs more quickly. The idea is for VARs to leverage storage service providers that are already in the NetApp Partner Program. NetApp hopes the result delivers "best-of-breed" cloud solutions based on NetApp.
Of course, NetApp isn't the only storage specialist looking to work more closely with service providers. At the Ingram Micro Seismic Partner Conference (June 8-9), CA Technologies announced managed services provider (MSP) pricing for ARCserve, the backup and recovery platform. And smaller players like Gillware Data Services are partnering up with NMGI on cloud storage.
Plus, MSPmentor expects at least one more security and storage giant to make a similar storage service provider move within a few days.
Additional reporting by Joe Panettieri. Sign up for MSPmentor’s weekly Enewsletter, Webcasts and Resource Center. And follow us via RSS; Facebook; Identi.ca; and Twitter. Plus, check out more MSP voices at www.MSPtweet.com.