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 Channel Futures

Business Models


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Microsoft, Cisco, AWS, More Tackle Future of Work with New Products

  • Written by Claudia Adrien
  • March 25, 2022
Contact centers and seamless integration of UC products were front and center at Enterprise Connect.

Executives representing Microsoft Teams, Cisco Collaboration, Amazon Web Services, Zoom, RingCentral and Google Cloud presented keynotes at this week’s Enterprise Connect. Although the topics were diverse, some common themes emerged. Several speakers discussed the importance of the contact center to their companies’ business models. It left the audience wondering when the other firms will create tools to compete for contact center business.

Enterprise Connect logoTo say that the pandemic influenced many products on display at the conference would be an understatement. The speakers addressed that in the keynotes, discussing that the future of work is a hybrid model. Moreover, the solutions their companies now offer are geared to that reality. This could be a virtual receptionist, a seamless Webex experience in an electric vehicle, or a highlight reel employees can watch of a missed meeting.

However, one speaker summed up this era best by staying true to basic business principals.

“We really have to listen to customers to make sure we’re bridging that gap between what’s there now and what’s coming in the future,” he said.

To see excerpts from the keynotes, click on the slideshow above.

Enterprise Connect is part of the Informa Tech portfolio of live events and digital platforms. it is operated by Informa, the parent company of Channel Futures.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.
Tags: Cloud Service Providers Agents Galleries Artificial Intelligence Business Models Cloud Intelligence Sales & Marketing Strategy Telephony/UC/Collaboration

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