Managed Video Services Gain Critical Mass

Managed Video Services Gain Critical Mass

Glowpoint and Equinix are partnering up to promote managed video services to carriers across North America, Europe and the Asia Pacific regions. The move arrives as giants like Cisco Systems and video upstarts like Burstpoint Networks and Vu Technologies attempt to work more closely with managed services providers. Here are the details.

According to the joint Glowpoint-Equinix announcement:

"Glowpoint’s suite of managed video services and B2B video calling for telepresence and video conferencing will be readily available to carriers, who will be able to provide these services directly to their customers. Glowpoint’s cloud-based infrastructure will be accessible to carriers and service providers throughout North America, Europe, and Asia Pacific through Equinix’s global platform that includes International Business centers in 35 markets, connecting more than 595 network carriers."
Alas, neither Glowpoint nor Equinix described how small VARs and MSPs potentially fit into their vision for managed video services.

Here Come the Upstarts

In stark contrast, upstarts like Burstpoint Networks and Vu Technologies are working overtime to promote their respective video technologies and telepresence offerings to MSPs.

Earlier this week, BurstPoint Networks launched its BurstPoint Video Communication Platform (VCP), which allows organizations to "deploy a single solution for the capture, distribution, management, viewing, and usage reporting of high-quality live streaming or stored high definition video content."

On the channel front, BurstPoint expects VCP to catch on with VARs that want to upsell telepresence customers that need video storage and management solutions. Also, BurstPoint is reaching out to MSPs that want to build and offer their own managed video services and digital signage solutions.

Meanwhile, Vu Technologies continues to promote a low-cost, pay-as-you-go telepresence solution to VARs and MSPs. The effort will likely include close working relationships with Zenith Infotech channel partners, since Zenith and Vu are sister companies. Vu first surfaced at the 2010 Consumer Electronics Show in Las Vegas. By April 2010, Zenith Infotech was pitching Vu's telepresence solutions to IT service providers, MSPs and VARs attending the Autotask Community Live conference in Miami.

Rumors and Disrupters

The telepresence markets and video-as-a-service markets continue to evolve rapidly. Within the next few weeks, Cisco Systems is expected to announce an SMB and commercial channel push, with a strong emphasis on video. Some of the news could surface at the Tech Data Cisco Ignite conference (Sept. 28-30, San Diego).

Also, there have been rumors that Cisco plans to acquire Skype, which launched a channel partner program earlier this month.

As we prepare our next MSPmentor 100 survey (which will run October-December 2010), we'll be sure to weave in some questions about managed video services for MSPs.

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