LogicMonitor CEO: Monitoring as a Service (MaaS) Picking Up for MSPs
Monitoring as a Service (MaaS) continues to gain momentum, according to LogicMonitor CEO Kevin McGibben (pictured). During our conversation in mid-January, McGibben said LogicMonitor, which offers network, hosted and cloud monitoring, has seen an uptake in the number of MSPs looking to add monitoring to its overall service offering. And while LogicMonitor still primarily sells its solution to enterprise end-users, McGibben expects the company’s MSP base to grow significantly the next 12-18 months. Here’s why.
“Companies want to understand their business data and better understand the operations of their business,” said McGibben, who pointed to the Amazon Web Services (AWS) outage as the event that brought a lot more attention to infrastructure monitoring. “In a case like the Amazon outage, even when it comes back up, if you don’t have an understanding of the interdependency of the applications within your infrastructure then you’re equally dead in the water.”
According to McGibben, LogicMonitor offers that necessary understanding through its monitoring software solution. True believers include IT Solutions and Bellwether Technology Corp., two managed service providers that began using LogicMonitor back in 2010. LogicMonitor has added others since then, like iVenture Solutions, an MSPmentor 100 company.
“We are really excited about the value we give MSPs,” McGibben said. “We let them give a higher level of support to their customers and we help them make more money than they did before using LogicMonitor. They can make money by going from reactive to proactive – don’t answer the phone when outage has occurred, find the problem and fix it first.”
Overall, LogicMonitor’s revenue has increased over the last year, though the company is privately held and does not release its sales figures. McGibben was brought aboard in June to help build on the company’s momentum at an international level. LogicMonitor currently offers its monitoring solution in North America and Europe, and McGibben plans to expand into Asia and further into Europe within the next two years. That expansion includes bringing aboard more MSP customers.
“This is an exciting and growing area that we’re getting into,” McGibben said. “We’re already seeing more demand for monitoring as a Service and we think managed monitoring service is going to be big for MSPs within the next year.”