Level Platforms Grows Partner Base 45 Percent

Level Platforms Grows Partner Base 45 Percent

Level Platforms grew its customer base 45 percent in 2011. Now, the company is preparing a major managed services road show and developing enhancements for Managed Workplace, Level Platforms' flagship remote monitoring and management (RMM) software, said Dan Wensley (pictured), VP of partner development and marketing. Key to those efforts: Plugging Dave Sobel, the newly hired director of partner community, into Level Platforms' business starting on January 23. Here's the strategy.

"Last year was our  biggest growth year since 2006 -- back during the early days when it was hockey stick-type growth," said Wensley. "Our customer base was up 45 percent. We were ahead of plan on new customers and our biggest budget number success was with existing customers."

Roughly 55 percent of Level Platforms' latest MSPs are opting for the company's cloud software rather than the more traditional on-premise software package, Wensley added.

Retaining Partners

Perhaps the most important data point of all: Wensley said Level Platforms' customer churn rate was at an all-time low, though he didn't disclose the specific figure.

Customer churn can be especially painful in the managed services market, where some MSPs jump from one software platform to the next, hoping to find a magic bullet cure to their business ailments.

Surprises Nearing Launch?

So what's next? A range of partner and R&D efforts. On the partner front, Level Platforms will stay close to its 50-member Partner Council. New hire Dave Sobel, a former MSP and Microsoft MVP, will be introduced to partners during an upcoming Level Platforms roadshow.

Sobel sold his managed services business, Evolve Technologies, to Network Depot -- a Washington, D.C.-based neighbor -- earlier this month. "Dave brings all the intangibles to the table for us," said Wensley. "He has run a managed services business so he can really engage with our partners. But he has big value internally here as well. Having him sit at the table as we do [software] roadmap planning is high-value."

What's on the roadmap? Watch for Level Platforms to emphasize mobile device management (MDM) in 2012. The grapevine says a services push could also be coming as well. Rumor has it a couple dozen MSPs have been testing a Level Platforms help desk and NOC solution. If true, such a move would potentially position Level Platforms against Continuum (formerly Zenith RMM) and the growing N-able/NetEnrich partnership.
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