LabTech Distributes RMM Software In EMEA, Asia-Pacific

LabTech Software, the remote monitoring and management (RMM) software provider, has partnered with three distributors to promote its managed services software in EMEA (Europe, the Middle East, Africa) and the Asia-Pacific market. The distribution partners are Arete Focus, Innosoft and Dekkers Intermediar. LabTech, like many of its RMM rivals, is pushing hard beyond the North American MSP market.

The new distribution deals, LabTech says, will allow the company to push into:

  • Sweden
  • Norway
  • Belgium
  • The Netherlands
  • Luxembourg
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
LabTech's strategy, MSPmentor believes, most closely resembles that of N-able Technologies. N-able promotes its software for MSPs to use, but also has a channel partner program that allows VARs and MSPs to resell N-able into corporate IT departments. Somewhat similarly, LabTech launched its own channel partner program in recent months.

LabTech has gained strong momentum in North America, typically signing up 100 MSPs per month. But most rival RMM software companies have more mature operations internationally. A few examples: GFI Max has a deep base in Europe; Level Platforms has a distribution agreement with Hitachi in Japan; and Kaseya has regional sales offices and executive leadership worldwide.

Additional insights from Joe Panettieri.



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